Whether your organization is in the SaaS industry or not, channel management is a crucial aspect of any effective sales and marketing strategy. Channel management for software companies refers to…
Kelly SchwedlandNovember 7, 2023
Accelerate Your Growth: Embrace the Cloud Marketplace Advantage like Salesforce
In the fast-evolving realm of technology, where every advancement opens new avenues for growth, the recent collaboration between Salesforce and…
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Effective channel management is crucial for success in almost any industry. But what exactly is the channel management process, and why is it so vital for businesses like yours? Let's…
Kelly SchwedlandNovember 7, 2023
In this article, we will take a deep dive into effective channel partner management and how it allows businesses to expand their operations and achieve key metrics. We’ll discover the…
Kelly SchwedlandNovember 7, 2023
Is PRM (Partner Relationship Management) still relevant in this fast-paced, ever-evolving business landscape? You bet it is! According to a recent Canalys report, PRM isn't just alive; it's more critical…
Kelly SchwedlandOctober 31, 2023
Strategic partnerships provide compelling opportunities for companies to team up and achieve mutually beneficial business objectives. Like any relationship, though, an effective partnership takes some work. At a bare minimum,…
Kelly SchwedlandOctober 30, 2023
What makes a good partnership relationship? In a recent McKinsey survey, executives said that shared goals and strong internal communication are vital for joint-venture success. Interestingly enough, however, the lack…
Kelly SchwedlandOctober 30, 2023
There are plenty of potential benefits that come with strategic business partnerships, most of which center around either increasing profits or tracking the ROI of a particular product, service, or…
Kelly SchwedlandOctober 29, 2023
PRM platforms are tools, usually digital, that enhance different components of PRM—meaning “partner relationship management.” Due to the complex nature of partner relationship management, tools like PRM software are often…
Kelly SchwedlandOctober 29, 2023
For many businesses, identifying potential partners—and cultivating productive relationships with them—plays an important role in fueling growth. Like any relationship, though, a business partnership must be carefully approached and strategically…
Kelly SchwedlandOctober 29, 2023
Each brand partnership will require different things to be successful, but certain guiding principles—and tools—can help with all partnerships. Before reaching out to your first prospective partner, you need to…
Kelly SchwedlandOctober 29, 2023
There are many ways to form a partnership with other businesses. But no matter what kind of partnership you seek, all business partnerships are essentially the same thing: a strategic…
Kelly SchwedlandOctober 29, 2023
Partner relationship management systems help an organization to better build, foster, and organize their various partnerships. Knowing how to maintain multiple relationships—each with their own goals—is a critical part of…
Kelly SchwedlandOctober 29, 2023
The biggest difference is that CRMs (customer relationship managers) focus on customers, whereas PRMs (partner relationship managers) focus on business partners. Both roles want to improve communication, data analysis, and…
Kelly SchwedlandOctober 28, 2023
The key to relationship management, like relationships in general, is communication—and the best communication is clear, concise, and consistent. However, communication in the business world is complicated, particularly when working…
Kelly SchwedlandOctober 28, 2023
Good partner relationship management (PRM) requires a good manager, but more importantly, it requires the software tools to run partner programs efficiently. While proper management is certainly helpful, it’s not…
Kelly SchwedlandOctober 28, 2023
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