Women's Business Daily Interviews Torchlite Founder Susan Marshall

Dec 08, 2020 Torchlite

Emily Sprinkle gets to know Torchlite's founder Susan Marshall. You could say that Susan Marshall’s professional journey has been an exciting ride. She came up in tech just as the world was embracing interconnectivity like never before. People of Susan’s generation have the unique benefit of knowing both the analog and digital experience. A before and after, if you will. Susan was at Apple when Steve Jobs returned and the whole place was buzzing with renewed energy. Marketing was front and center in that world and Susan could see the democratization of the digital revolution taking root. She was product manager for the Pro Tools at Apple, which was coming into its own for consumer use. It still required high-level skills but you could see how this kind of software was going to become readily available to everyday consumers. It just seemed inevitable. That didn’t mean that the technology was simplifying, on the contrary, innovation became hyper-charged as creatives across the spectrum embraced technology into their lives. The users became the driving force of innovation. With that expanded access came predictable frustrations. Torchlite was born out of a need for integration of this powerful technology suddenly in demand in every market and every scale organization. It wasn’t just technology for the few, it was for everyone and it was crucial to staying afloat when the pandemic hit. There is no going back now.   How do you feel your previous jobs prepared you for launching Torchlite? Immensely. I worked with some pretty high-level executives and I got to see how the sausage gets made, up close. I experienced genuine leadership when there was no beaten path to the consumer experience. I saw problem-solving in real-time as the whole world watched. It was exhilarating. And eventually, it led me to create my own solutions to the issues I could see percolating in my industry. I wanted to be a part of something new and I wanted that personal interaction with my customers and talent. I may not speak to each Torchlite marketplace user, but I am watching and listening to their feedback. Because I know it is ultimately they who will dictate the future of my business. Why are you passionate about Torchlite? And what should people know about the company? We are a team of people dedicated to the freelance revolution. We all come to this place by varied paths in the corporate world, nonprofits, and big tech. Torchlite talent is committed to growing their own freelance businesses through ongoing training with the certifications to back it up. I get why my customers come to Torchlite and the talent we provide. It is because we are able to match and guide projects with transparency, identified deliverables, and realistic expectations. Torchlite customers know the value of cloud-based technology but not always the steps to take on the projects they need to get ahead. Torchlite Flexperts, certified, flexible experts, already know the technology and how to bring organizations into the system seamlessly. They have done thousands of projects and can see the pitfalls before they stop a project dead in its tracks. What sets Torchlite apart from other talent marketplaces? We stress communication and transparency. It isn’t an anonymous jobs board driven by algorithms. Torchlite is about making connections, finding the right people for the project. That is the hallmark of a Torchlite project. Our freelancers are frequently rehired by their customers creating trust and continuity with on-demand service when it is needed, and perhaps just as importantly, when it is not.   Has the COVID-19 climate impacted Torchlite? Have you had to pivot at all or do things differently? Fortunately, we were ready to go when COVID-19 hit. Our team was already working remotely so there was very little adjustment in terms of workflow. We had just launched our 3.0 platform in partnership with Salesforce to help SMBs utilize the new Essentials platform. Freshly minted Essentials Advisors, trained to help small – midsize businesses grow, were in the process of onboarding the Torchlite platform to join the marketplace when suddenly everyone was interested in cloud sales and services. We were able to meet customer demand in real-time as the world adjusted to life online. What’s the biggest challenge you’re currently tackling, and how are you working through it? Like many successful startups, we are growing fast. Right now we are working to meet enterprise demand for integration into the online marketplace. Complex industries like finance and health care are in desperate need of systems that will support consumer interface and a remote workforce. We have the talent that can make it happen. We only accept about 4% of the marketplace applicants into our platform and are always on the lookout for our unicorns with high-level certifications and excellent customer service skills. It is the perfect mix for our customers that are going to be the stewards of their data after the freelancer has gone. It’s no secret that most venture funding is given to male-owned businesses. What tips would you offer to other female entrepreneurs who are looking to raise funds? Keep your eye on the prize. Just because that is the way it was always done does not mean it is the way it will always be. We know our business better than anyone and it is our job to get that value across to raise capital. It is about knowing what funders want out of the deal, how that desire will benefit your business, and making it worth the investment. I’d even argue that many women instinctively read the needs of the people around them and excel at raising funds when challenged to do so. What does success mean to you? I’d like to say top banana but it is really about creating continuity. We are not aiming to be the biggest or most comprehensive. There are giant whales out there, dominating the market. We are about customization, even when we have done the tasks a million times. Each project is unique and our experts are trained to not only provide excellent skills but to know and understand what their customers need to be successful. How do you practice self-care? I am a bit of a gypsy. These days I have teenagers that keep me close to home in Indiana, but I get out to Colorado quite frequently to ski or hike the backcountry when I can. What’s the most valuable piece of advice you’ve been given? We create our own value. Never let anyone else define you because they cannot possibly see the whole picture. I am very proud of what I have put out into the world as an entrepreneur and as a team player in my career. We have improved the Torchlite product year over year, adding real value, as we learned how best to utilize the Torchlite Marketplace for our talent and our customers. That confidence to move forward comes from me and my vision for what Torchlite can be. I knew what we were aiming for and I kept my focus on the value we bring to the table. What single word or saying do you identify most with? Why? Resiliency. I am humbled by the challenges of this life, without a doubt. It has not always been easy but I keep moving forward and rebounding into a better, more productive place. I am grateful for those challenges, as painful as some were, because they propelled me into action that required a catalyst. It is not the blow that I remember so much as the rebound. I am much tougher than my younger self might have imagined. What’s next for you and Torchlite? We will continue to grow our consultant base as the demand for professional freelancers explodes. So many talented people out in the workforce are discovering that they want to dictate how and when they work. We support them. Whether it was because they were moonlighting, laid off or they decided to go it alone, emboldened by the demand for their particular skills, they found a home with us. We have both utilized and benefited from the freelance model since Torchlite was founded in 2015. We see the value in supporting these entrepreneurial folks as they embark on this journey with us. It’s been a blast. This interview was originally published online by Women's Business Daily Editor-in-Chief Emily Sprinkle on December 4, 2020. Learn more about Torchlite at www.torchlite.com.

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Impactful Ways Small-to-Mid-Market Businesses Can Survive During a Pandemic

Nov 18, 2020 Susan Marshall

The coronavirus has dramatically changed the world economy, forcing many businesses to alter their operations to survive during a pandemic.   The pandemic has taken a monumental toll, small businesses bore the brunt of job loss, with a decline of more than 17% in May 2020. With SMBs especially vulnerable during this time, these companies must be agile and nimble to adjust in ever-changing times. As companies prepare for the future, there are several ways they can come out on top during the pandemic.   Hiring Freelancers With more limitations on staff size and in-person office spaces as we enter fall and a new resurgence phase of COVID-19, businesses of all sizes must think outside of their network for staffing.   With these restrictions, we’re seeing more small-to-medium businesses bridge the gap by outsourcing work to freelancers rather than hiring new employees, especially for marketing services, project management and CRM. In fact, there are now 57 million Americans in the freelance economy, up from 53 million in 2014. (CNBC)   Not only can small businesses benefit from freelancers due to their specialized skill sets to address your every need, but they are increasingly more affordable and flexible without a long-term contract. Beyond that, leveraging freelancers makes it possible to attract world-class talent that would be unavailable to most organizations on a full-time basis.   Even when the danger of COVID passes, the use of freelancers is here to stay. With 43% of the working U.S. population turning to freelance work over the next five years, the rise of independent talent and a flexible workforce will enable businesses to stay competitive and change the workforce for years to come.   Implement a Customer Relationship Management Solution Since March of 2020, the consumer's way of life has changed dramatically. In order to captivate your target audience and stay top of mind without direct access to customers, SMBs must leverage new solutions. As a result, many businesses have implemented Customer Relationship Management (CRM) solutions to support their efforts amid the pandemic.   CRM technology has long been regarded as an essential tool for all businesses. From customer service and email marketing to personalization, companies now expect to be able to connect platforms and technologies with customer data, in order to provide a more personalized experience. With new operational challenges, leveraging this solution has become a necessity to stay afloat.   CRM is the fastest growing software market today. It was a $14 billion industry in 2010 and is expected to reach $80 billion by 2025. That’s nearly a 600% increase. (Source: Grand View Research). This technology drives revenue and gives SMBs a competitive advantage by targeting the most qualified leads, increasing retention efforts, improving sales productivity, and providing highly-personalized messaging to existing customers.   Utilizing a CRM helps businesses connect with their customers on a deeper level, even when they are stuck at home, and could be the deciding factor between those that thrive and those who struggle to survive.   Be Flexible and Adaptable Adjusting during this unknown moment is crucial for small businesses. Whether you’re adjusting to working from home, new marketing techniques, or selling products, being agile can help small businesses stay afloat.   Find creative ways to implement new market trends Having a unique way to market products or services helps you stand out from your competition and maintain a steady flow of customers and revenue. Give your business’s online presence a boost by: Optimizing your business website for mobile Creating valuable content Experimenting with some SEO research Incorporating keywords on your website pages Engaging in online communities and forums Improving user experience Enhance your sales strategy A few ways to enhance your marketing strategy and promote unique offerings might look like shopping virtually or hosting engaging virtual classes, meetings, webinars, and even conferences.   Invest in work-from-home solutions While most people likely have a phone, a computer, and an internet connection, the work they do from home may look different than the work they do in the office. Invest in technology like Microsoft Teams, Slack, and Google Drive to keep communication consistent and simple. The pandemic poses new challenges for small businesses as they adjust to the new reality and look toward recovery. Fortunately, new technology is booming and there’s never been a better time for companies to rethink their marketing, talent, and operations.   This article was originally published on Inside Indiana Business with Gerry Dick on November 17, 2020. Written by Torchlite founder and CEO Susan Marshall.

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Salesforce Marketing Cloud and Pardot Playbooks

Nov 02, 2020 Torchlite

Torchlite, the freelance marketplace for all your Salesforce needs, announces the release of a new series of Salesforce Marketing Cloud and Pardot playbooks designed to help the millions of small-to-mid-market businesses who have been affected by the ongoing pandemic. The Torchlite Mission The new series of playbooks address the challenges faced by businesses hit hard by the public health crisis. “It’s Torchlite’s mission to support small-to-mid-market businesses. We provide trusted, certified consultants. As a result, our customers are able to access the tools they need to get ahead, especially in this challenging time,” said Susan Marshall, CEO and founder of Torchlite. “With the launch of these new playbooks, our goal is to help businesses implement and optimize their Salesforce solution with ease.” Packaged Services The playbooks are packaged services delivered by a Certified Freelance Consultant or freelancer who has a holistic understanding of Salesforce products. Companies who leverage Salesforce Marketing Cloud or Pardot can purchase one of the 12 different playbooks in the new series.  Certified Freelance Consultants The Torchlite Marketplace enables customers who purchase the Marketing Cloud and Pardot playbooks to collaborate, share documents, and provide feedback through their unique rating system. “I love the flexibility and customer-first mentality of the Torchlite model. Salesforce is a living, breathing thing that will require highly skilled expertise for our model. We like the ability to have access to the short-term project and problem-solving assistance through Torchlite’s network,” said Lindsey Dunn, Director, Lead Generation for Scrubs & Beyond. Torchlite is a certified Salesforce partner with a wide network of vetted professional freelancers ready to help businesses of any size unlock the power of Salesforce Marketing Cloud and Pardot. The Torchlite Marketplace accepts only the top 4% of applicants, ensuring businesses get the very best experts in their field. Pricing Prices for each playbook in the new Salesforce Marketing Cloud and Pardot series vary. For more information on Torchlite and its services or to purchase a playbook, please visit www.torchlite.com.   About Torchlite Founded in 2015, Torchlite enables companies of any size to access and manage highly sought-after freelance talent from anywhere in the world. With Torchlite’s 3.0 platform, organizations can now take advantage of the growing freelance economy and create their own private marketplaces of experts who help customers take advantage of powerful technologies - on-demand.

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Webinar: Effective Selling In An Uncertain Market

Oct 16, 2020 Elizabeth Basile

Todd Caponi, author of the award-winning book, The Transparency Sale (and former sales leadership team member for the Marketing Cloud), and Susan Marshall, Torchlite founder and CEO, talk effective selling in an uncertain market.   [embed]https://vimeo.com/468654909[/embed] Consensus selling is hard. Consensus buying is harder. And given that our buyers are now remote and surrounded by continued uncertainty, the deck is heavily stacked against the sellers.But there’s good news. In times of uncertainty, we can actually read the minds of our buyers. Using a little behavioral science combined with practical application, we can shift the deck back in our direction.   In this hour long webinar, you’ll learn How to drive more sales by connecting with your prospects. How you messaged and sold in an up-market will not work in a down-market. How the buying brain engages, prioritizes, decide, and buys. Immediately actionable tips to optimize your messaging, positioning & prospecting.   Todd Caponi Author, Speaker, Workshop Leader Todd Caponi is the author of the best-selling and 3x award-winning book, The Transparency Sale, a speaker & workshop leader as CEO & Founder of Sales Melon LLC, and Managing Director of Chicago’s VentureSCALE. Previously, he had spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer…turning it into Illinois’ fastest-growing tech company. Prior to that, he’s held sales leadership roles with 3 other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com. He’s a former American Business “Stevie” Award winner for VP of WW Sales of the Year, and also once owned & operated a sales training company.

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Meet Salesforce Datorama Expert Brad B.

Oct 02, 2020 Elizabeth Basile

Datorama is a centralized platform for marketing data and decision making across teams. Every marketing performance, outcome, and investment in one place. Torchlite Flexpert Brad B. specializes in helping businesses connect and unify data in scalable solutions with intelligence performance monitoring built in. Businesses large and small have relied on Brad's expertise to design custom workspaces allowing for more efficient and effective marketing uses of company data. Datorama was built for marketers and media professionals to strike the perfect balance between automation and customization.    What does this mean for Torchlite customers? This means you can be sure your Datorama workspace, and most importantly your data, is accurate, timely, and working for the specific and unique needs of your business.   Data management Modeling Analytics Actions Brad is experienced in both marketing communications and data analysis, providing a unique perspective to help businesses not just display data, but also tell stories as they learn and progress with critical KPI insights.   Delivering a single source of truth. Datorama can take any data -- in any format  -- into the platform with AI machine learning, making cross channel insights easy. Working with Torchlite gives our customers access to professional, certified freelancers like Brad.  Align your business goals, build data governance processes, ensure proper naming conventions and data standards, and integrate multiple data sources to display campaign performance in one easily accessible, central location.  Torchlite Flexperts deliver concrete value, saving companies time and money while providing 360 degree views of their marketing activities, creating a single source of truth for critical decision making.  Visit torchlite.com to learn more about how we can help with all your Salesforce support needs.

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Clinical Empathy Can Be Your Superpower

Sep 25, 2020 Elizabeth Basile

Clinical empathy is key to survival in 2020. When sellers understand the human experience of decision-making, they win, according to advisor and best selling author of The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results, Todd Caponi. Buyers are in a completely different mindset than they were in January. They need sellers who understand what problems they are managing and what goals they are trying to reach. Beyond that, they need to feel that sellers can empathize with their experience. Clinical empathy consciously centers the buyer’s emotional response in the sales process, and according to Caponi, it’s the difference between effective selling now versus six months ago. When a business’ very survival is on the line, real empathy and honesty are more imperative than ever before.    Understanding every company’s three basic survival instincts.  Caponi argues every company is focused on three basic survival instincts, right now. This puts them in the mindset of scarcity, and it’s going to impact their willingness to do business. Using a little behavioral science combined with practical application, sellers can actually read the buyer’s mind, allowing them to more easily connect to their experience and anticipate how to help them.  To understand the human decision making process in business decisions we need only look to ourselves for insight. Our basic response to financial insecurity is threefold:   Eliminate discretionary spending Extend runway while reducing costs on the essentials Avoid downside risks   In times of scarcity, both personally and professionally, our lizard brain kicks in and we start to think about survival over everything else. The same instincts driving personal security are motivating global business decisions. This is because your prospects are, in fact, human beings.   When done right, customers stay, buy more, and advocate on your behalf. The old adage of under-promising and over-delivering creates expectation inflation that works against our natural instincts in stressful situations. When everything is on the line, what we really want is the path of least resistance that fits within the new paradigm. Effective sales reps and marketers create empathic routes for their prospects and customers by anticipating and removing friction from the purchase before they encounter it on their own. A successful sale meets the customer where they are now, under stress, and grows with them when they are ready to scale up. For instance, reduced spending may have included the difficult decision to reduce workforce, but the work still needs to get done. By hiring a certified freelancer, companies can save money and keep their projects on track. Visit Torchlite.com to learn more.    Todd Caponi Author, Speaker, Workshop Leader Todd Caponi is the author of the best-selling and 3x award-winning book, The Transparency Sale, a speaker & workshop leader as CEO & Founder of Sales Melon LLC, and Managing Director of Chicago’s VentureSCALE. Previously, he had spent almost 4 years building the revenue capacity of Chicago’s PowerReviews from the ground up as their Chief Revenue Officer...turning it into Illinois’ fastest-growing tech company. Prior to that, he's held sales leadership roles with 3 other tech companies, including ExactTarget, where he helped drive the organization to a successful IPO and a $2.7B exit through the acquisition by Salesforce.com. He's a former American Business "Stevie" Award winner for VP of WW Sales of the Year, and also once owned & operated a sales training company.   Learn How Transparency & Clinical Empathy Can Be Your Superpower Todd Caponi, author of the award-winning book, The Transparency Sale (and former sales leadership team member for the Marketing Cloud), and Susan Marshall, Torchlite founder and CEO, talk effective selling in an uncertain market.  

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Press Release: Torchlite Promotes Robert Harris to Chief Operating Officer

Sep 18, 2020 Torchlite

INDIANAPOLIS (September 14, 2020) – Torchlite, the freelance marketplace for all your Salesforce needs, today announces it has promoted Robert Harris to the position of Chief Operating Officer (COO). Previously, Harris served as the Vice President of Product and Customer Success for Torchlite. Harris brings more than 25 years of experience in technology, e-commerce, and organizational leadership.  In the new role, Harris will lead all operations, including product development and engineering, and help establish the company’s strategic vision while facilitating the execution of critical projects. He will also work closely with Torchlite CEO and Founder Susan Marshall and its leadership team to help grow, scale, and operate Torchlite’s platform and services effectively. “With the launch of our new Marketplace for Salesforce, we are helping businesses implement the tools they need and provide highly-trained freelancers with meaningful work during this difficult time,” said Marshall. “Robert’s leadership skills, passion and proven track record in consulting and e-commerce make him the perfect candidate to take our new Torchlite Marketplace to the next level and further scale our services.” Harris is a proven leader with more than 25 years of experience building teams, products, and solutions that deliver compelling value to customers. In his previous roles, he’s demonstrated how to effectively drive cross-functional, organization-wide impact and work collaboratively with key internal and external stakeholders. Prior to working with Torchlite, Harris served as the Founder and Chief Technology Officer (CTO) at MVP Launch Partners and VP of Product and Engineering at Sigstr. He also served in numerous leadership roles at Loxa Beauty and its parent company Beauty Systems Group. “It has been an honor to be part of Torchlite’s journey by helping build the category-leading freelance marketplace for Salesforce and filling a much-needed gap in today’s business ecosystem,” said Harris. “With the accelerating growth of freelancers, per a recent Payoneer report, this is just the beginning for Torchlite. We look forward to continuing to support businesses nationwide by giving them access to the talent they need to run and grow their business.” Recently, Torchlite launched its new Marketplace for Salesforce Essentials, offering a new way for small businesses to access certified Salesforce Essentials Advisors on-demand with no long-term contracts, minimums or limits. The new Marketplace allows small businesses who adopt the world’s #1 CRM platform to access highly-certified freelancers who empower them to sell smarter, deliver faster support, and get started in minutes. About Torchlite Founded in 2015, Torchlite enables companies of any size to access and manage highly sought-after freelance talent from anywhere in the world. With Torchlite’s 3.0 platform, organizations can now take advantage of the growing freelance economy and create their own private marketplaces of experts who help customers take advantage of powerful technologies - on-demand. For more information, visit torchlite.com.

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Just Announced: Torchlite Launches Salesforce Essentials Marketplace For Small Business

Jun 30, 2020 Torchlite

Torchlite Launches Certified Advisor Marketplace for Small Businesses with Salesforce The Essentials Marketplace matches businesses with Certified Salesforce Advisors to help service small businesses and grow leads with Salesforce Essentials. INDIANAPOLIS, June 30, 2020- Torchlite, the freelance marketplace for all your Salesforce needs, announced today the launch of the Torchlite Marketplace for Salesforce Essentials, a new way for small businesses to access certified Salesforce Essentials Advisors on-demand with no long-term contracts, minimums or limits. Through the Torchlite Marketplace, Salesforce Essentials Advisors can now find work online and small businesses get access to the talent they need to run and grow their businesses. “The Torchlite Marketplace for Salesforce Essentials provides flexibility and agility on any size project at affordable costs,” says Susan Marshall, CEO and Founder of Torchlite. “We are excited to partner with Salesforce to help small businesses during these unprecedented times.” With Salesforce Essentials, small businesses can easily adopt the world’s #1 CRM platform— designed to scale and grow with them. New social, chat and phone capabilities in Salesforce Essentials empower small businesses to communicate with customers on their preferred channels—and can be deployed in just minutes. “It’s our mission to support small businesses with the technology and tools they need to connect with customers, especially in this challenging time and we're proud to partner with Torchlite” said Meredith Schmidt, Executive Vice President and GM of Salesforce Essentials. “The new Torchlite Marketplace for Salesforce Essentials is helping small businesses implement the tools they need, while at the same time helping trained freelancers find meaningful work.” In addition to matching Advisors with customers, the Torchlite Marketplace helps Advisors manage relationships with customers, find new work, and get paid. For those interested in becoming a Salesforce Essential Advisor, apply here. To get matched with a certified Salesforce Essentials Advisor, visit the client portal. About Torchlite Founded in 2015, Torchlite enables companies of any size to access and manage highly sought-after freelance talent from anywhere in the world. With Torchlite’s 3.0 platform, organizations can now take advantage of the growing freelance economy and create their own private marketplaces of experts who help customers take advantage of powerful technologies - on-demand. For more information about Torchlite, visit www.torchlite.com.

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Beat Marketing Overload With On-Demand "Flexperts"

Mar 06, 2019 Emily Brungard

“I need help yesterday.” It’s an all-too-familiar situation for busy marketers. A big client has been slow to respond to emails, but now they’re back and pushing for results ASAP. Another just signed on. Yet another is adding on an extra project that requires specialized help. Your team is bogged down with both client and internal requests, and they just keep coming. What if you could get ahead of these capacity shortfalls before they ever happen? You have options: Outsource to another agency Let’s say you work for an agency that specializes in Salesforce Marketing Cloud services. You’ve got a bunch of competitors, and your team’s capacity is filled to the brim. Do you outsource to a competitor? And who’s to say that your project is going to take priority ahead of higher-dollar campaigns? The price is usually steep regardless and oft-times they want to make the decisions instead of just doing as you’ve asked. Find your own freelancer The marketing industry is small. If you ask around, you’ll find someone who knows someone who can vouch for someone who’s used a rockstar freelancer in the past. Word of mouth and peer reviews are great, but the risk often comes with getting on his or her docket — getting your job to the top of the heap — and making sure that their skills line up with your needs. If you need help now, you’ll need to make sure that hour requirements and schedules are set well ahead of time. Plus, paying an independent contractor through PayPal can sometimes raise eyebrows in accounting. Tap an online flexpert service The modern marketer knows that the rise of the gig economy has done more than just made hailing a cab easier. Online talent marketplaces of specialized experts have transformed the way marketing is getting done. These marketplaces consist of what we call technical “flexperts” — or flexible experts — who can take your projects and get them done when you need them most. Web-based services like Torchlite provide an easy way to find a flexpert with the skills, background, and availability to support your projects. Plus, the service does the dirty work of vetting them for know-how and quality, so you can rest assured you get the right fit.

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Press Release: Torchlite Raises $3M to Expand Marketplace of Certified Digital Marketing Experts

Oct 02, 2018 Torchlite

INDIANAPOLIS (October 2, 2018) -- Torchlite, the platform for finding and managing on-demand digital marketing talent, announced today it attracted $3 million in funding to expand its tech-enabled network of digital marketing freelancers. The funding round includes funding from existing investors, including Scott McCorkle, a technology investor and advisor, and new investor Salesforce Ventures. “Torchlite was created to enable every company to unlock the value of its marketing technology by making it simple to manage highly sought after certified freelance digital marketing experts.” said Susan Marshall, Torchlite’s Founder and Chief Executive Officer. “We are excited to welcome Salesforce Ventures as an investor.” Torchlite’s platform provides large organizations with a private marketplace of pre-approved, on-demand experts, from technical architects to content creators and writers - assembled to meet the needs of the enterprise. By accessing their own network of specialists, businesses can extend their marketing teams, fill critical gaps and transform their digital marketing. “Torchlite’s on-demand freelance approach empowers us to swiftly flex to meet the demands in our marketplace,” said Carole Casto, Vice President, Marketing and Communications at Cummins Inc. "The ability to access a pre-approved roster of creative experts provides tremendous value as we plan and execute our digital marketing strategy.” According to Forrester Consulting, 66% of business leaders say that the primary barrier to long term success is talent, and only 3% of marketers feel that they are getting the full value of their marketing technology*. “As digital marketing becomes increasingly specialized, many companies are turning to on-demand, independent consultants to fill gaps on their teams,” Marshall said. Edelman Research reports that over half of the workforce is expected to be freelance in the next ten years, and 57% of companies are using freelancers regularly. Since its launch in late 2015, Torchlite has raised a total of $5.5M, doubled revenue from 2016 to 2017, demonstrating a massive need in the market for certified experts and a more effective way to manage those resources to build complex digital marketing campaigns. About Torchlite Founded in 2015, Torchlite provides businesses with access to a private marketplace of certified, on-demand digital marketing experts. Torchlite helps enterprise companies fill in critical gaps and transform their digital marketing. With Torchlite's platform, organizations can easily manage highly sought after freelance experts with a variety of skill sets, from writers to designers to digital strategists and more. Check us out at torchlite.com. Salesforce Ventures Salesforce is the fastest growing top five enterprise software company and the #1 CRM provider globally. Salesforce Ventures—the company’s corporate investment group—invests in the next generation of enterprise technology that extends the power of the Salesforce Customer Success Platform, helping companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce's expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 275 enterprise cloud startups in 17 different countries since 2009. For more information, please visit www.salesforce.com/ventures. *Source: A commissioned study, conducted by Forrester Consulting July, 2017. ** Source: Freelancing in America Survey, 2017

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