Torchlite Transforms Partner Relationship Management

Mar 30, 2021 Torchlite

INDIANAPOLIS (March 30, 2021) – Torchlite expands marketplace platform to transform Channel Partner relationship management. Torchlite, the freelance marketplace, today announced the launch of the Torchlite Partner Engagement Platform™, an innovative SaaS solution designed after talking to hundreds of channel leaders, tech companies, and agency partners to address the challenges of launching and scaling channel sales.   Reshaping the future of Partner Relationship Management Torchlite now enables partners and channel leaders to focus on co-selling and servicing customers more effectively instead of worrying about tedious administrative tasks. “Market leaders depend on channel partners of all kinds to grow revenue, tap new markets and service customers,” said Susan Marshall, Founder of Torchlite. “The future of work is changing rapidly, and now B2B SaaS companies and their channel partners can benefit from the rise of marketplaces, new consumption models and a radically improved user experience to work better together on behalf of customers.”   Delight partners with a solution they’ll love Deliver customers and leads with your Partner Directory Make life easy with Automated Payments Streamline communication with Deal Registration and Referral Tracking Drive revenue with seamless co-marketing and co-selling features Enable partners with your content through Partner Resources Empower partners with Playbooks to deliver turnkey services Collaborate smarter to win more business Shine a light on the success of your partner program Use personalized link tracking to measure marketing efforts Surface partner performance through robust CRM Integration Provide pipeline visibility across the entire organization   Delighting Partners, Driving Revenue, and Measuring Success The new platform was built on three core principles to drive the overall success of a channel partner program: Delighting Partners, Driving Revenue, and Measuring Success. Meeting partners where they are instead of requiring them to adopt new processes and technology.     “Torchlite is able to scale with us as our partner program grows,” said Jason Yarborough VP of Partnerships at Terminus. “We started with a select group of agency partners to offer a platform with a great user experience.  Working with Torchlite has felt more like collaborating with a trusted partner than simply hiring a vendor. Torchlite will grow with us as we continue to integrate our program to service ISVs and resellers. We are excited to be a part of shaping the future of partner engagement, building a solution with Torchlite that truly meets our partner’s needs.” Equipped to serve enterprise agency needs with co-marketing and co-selling made easy, Torchlite offers robust sales stack integration and insight analytics to surface measurable partner performance. Referral, agency and technology partners get everything they need and nothing more when Torchlite is driving their partner platform. Learn more about how Torchlite is changing PRM for B2B SaaS Companies. Book a demo today!   About Torchlite Founded in 2015 as a freelance marketplace providing gap-filling martech expertise, Torchlite now enables companies of any size to effectively manage and develop all kinds of partner relationships.

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Partner Power Outshines the Competition

Feb 22, 2021 Elizabeth Basile

The fact is, partners need easy, low friction tools to keep deals flowing as networks expand. The right B2B solution shapes partner engagement, casting a bigger market influence with fewer resources to power revenue. Does your sales stack look something like shared spreadsheets and docs, emails and calls, all logged into a common CRM? In the beginning it seems manageable. When channel managers spend more and more time doing admin work when they should be building relationships, it is time for a better partner solution with seamless cross-platform integration. HOW DID WE GET HERE Partner Relationship Management (PRM) is designed to on-ramp channel sales, aligning sales and marketing teams with powerful resources. A rising star in 2021, PRM tools build on the success of accelerated CRM integration, now widely accepted by SMBs, mid market, and enterprise orgs. Although it may seem like a new concept to the uninitiated, PRM strategies have been in the works for some time. Forrester analysis predicted in November 2020 that "managing these growing ecosystems in a consistent, predictable, and productive way is critical to the success of organizations looking to expand their go-to-market strategies." WHAT'S NEXT Intuitive account mapping, deal automation, and partner discovery illuminate untapped partner revenue opportunities. Good PRM drives collaboration, intelligently distributes leads, optimizes marketing resources, and creates new sales opportunities. The right platform scales as business grows. Critical components go beyond a doorway into a collection of storefronts. Effective partner platforms meet partners where they are instead of requiring them to adopt new processes and technology. Delight partners with a solution they’ll love Drive revenue with seamless co-marketing and co-selling features Shine a light on the success of your partner program HOW IT WORKS Equipped to serve enterprise agency needs with co-marketing and co-selling made easy, Torchlite offers robust sales stack integration and insight analytics to surface measurable partner performance at any scale. With Torchlite, you can start with a handful of referral partners, manage a sophisticated global VAR program and engage thousands of small agencies and independent freelance consultants through a dedicated marketplace. WHAT IS THE COST Torchlite provides the flexpertise needed to develop a partner experience right for every budget. Connect today to schedule a demo. Everything you need and nothing more.   About Torchlite Founded in 2015 as a freelance marketplace providing gap-filling martech expertise, Torchlite now enables companies of any size to effectively manage and develop all kinds of partner relationships. For more information about Torchlite, visit www.torchlite.com.

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