Crossbeam enables partner teams to connect with the companies in your partner ecosystem through free account mapping tools, an industry leading network and seamless Partner Cloud integrations. And with Torchlite, you can take advantage of those insights and launch campaigns, assign tasks and activate your sales team to make the most out of these powerful connections.
Torchlite Solutions
Our product innovations are designed to help you not only reach your goals, but exceed them in ways you may haven’t even imagined.
Crossbeam Account Mapping & Followup
- Start account mapping directly within your PRM and get real-time updates on overlapping customers and shared pipeline
- Empower your sales team to take action and recommend playbooks and next steps
- View status of prospecting and deal flow through
Deal Registration
Stop spending all your time chasing deals. Partners register deals to get access to data and resources that will help them close more business, and you get more visibility and the tools you need to shorten the sales cycle and close more deals.
- Meet partners where they are and enable them to register deals quickly and easily
- Keep your data clean and up to date with seamless CRM Integration
- Trigger campaigns and messages based on deal stage
Partner Portal & Directory
Your partner portal is the front door to your partner program. It needs to be easy to navigate, current and a reflection of your unique brand.
- Enable partners to create and manage their own partner listing within the directory
- Customize filters and search criteria to make it easy for customers to find partners
- Simplify the approval process and keep partners informed every step of the way
Channel Marketing & Journey Building
Empower your marketing team to develop personalized channel marketing campaigns and enable partners to build, launch and track their own campaigns using customizable templates and personalized link tracking.
- Trigger campaigns throughout the partner journey to onboard and enable partners
- Accelerate pipeline performance with CRM Integration
- Track performance with personalized link tracking and customizable dashboards
Playbooks
We’ve worked with top industry channel leaders to create playbooks that enable partners to accurately represent your products and effectively communicate your USP (Unique Selling Proposition.). But since no deal is the same, and no two partners are the same, we’ve enabled your team to create and publish your own playbooks to maximize partner performance.
- Leverage actionable playbooks built directly into the product
- Empower partners to create their own playbooks or create your own
- Recommend playbooks by industry, company size or sales stage
