Partner Power Outshines the Competition

Feb 22, 2021 Elizabeth Basile

Partner Relationship Management

The fact is, partners need easy, low friction tools to keep deals flowing as networks expand. The right B2B solution shapes partner engagement, casting a bigger market influence with fewer resources to power revenue.

Does your sales stack look something like shared spreadsheets and docs, emails and calls, all logged into a common CRM? In the beginning it seems manageable. When channel managers spend more and more time doing admin work when they should be building relationships, it is time for a better partner solution with seamless cross-platform integration.


Partner Relationship Management (PRM) is designed to on-ramp channel sales, aligning sales and marketing teams with powerful resources. A rising star in 2021, PRM tools build on the success of accelerated CRM integration, now widely accepted by SMBs, mid market, and enterprise orgs.

Although it may seem like a new concept to the uninitiated, PRM strategies have been in the works for some time. Forrester analysis predicted in November 2020 that “managing these growing ecosystems in a consistent, predictable, and productive way is critical to the success of organizations looking to expand their go-to-market strategies.”


Intuitive account mapping, deal automation, and partner discovery illuminate untapped partner revenue opportunities. Good PRM drives collaboration, intelligently distributes leads, optimizes marketing resources, and creates new sales opportunities. The right platform scales as business grows.

Critical components go beyond a doorway into a collection of storefronts. Effective partner platforms meet partners where they are instead of requiring them to adopt new processes and technology.

  • Delight partners with a solution they’ll love
  • Drive revenue with seamless co-marketing and co-selling features
  • Shine a light on the success of your partner program


Equipped to serve enterprise agency needs with co-marketing and co-selling made easy, Torchlite offers robust sales stack integration and insight analytics to surface measurable partner performance at any scale.

With Torchlite, you can start with a handful of referral partners, manage a sophisticated global VAR program and engage thousands of small agencies and independent freelance consultants through a dedicated marketplace.


Torchlite provides the flexpertise needed to develop a partner experience right for every budget. Connect today to schedule a demo. Everything you need and nothing more.


About Torchlite

Founded in 2015 as a freelance marketplace providing gap-filling martech expertise, Torchlite now enables companies of any size to effectively manage and develop all kinds of partner relationships. For more information about Torchlite, visit

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