Marketing Technology

Marketing Technology, often referred to as MarTech, encompasses the tools, platforms, software, and solutions that marketers and businesses use to plan, execute, and measure marketing campaigns and activities. It involves leveraging technology to streamline marketing processes, analyze data, and improve overall marketing effectiveness. MarTech spans a wide range of functions, from customer relationship management (CRM), PRM, and content management to email marketing, analytics, social media management, advertising and analytics.