Partner Management Platform (PRM)

Drive revenue through partners and service providers.

Onboard, train & certify partners with ease

  • Enable partners to submit applications through the portal and review status of applications.; All agreements and documentation live within the partner portal for easy access.
  • Create and publish partner resources by partner tier, level of engagement or performance.
  • Create certification courses within Torchlite or integrate seamlessly with your preferred LMS or sales enablement platform.

Manage lead distribution, deal flow and co-marketing programs

  • Surface partner performance through robust CRM Integration (Salesforce and HubSpot).
  • Automate channel marketing  journeys to drive revenue.
  • Simplify deal registration and deal tracking.
  • Use personalized link tracking to measure marketing efforts.

Take action on Crossbeam account mapping data

  • View account mapping data-driven insights and performance.
  • Build and automate marketing campaigns using proven playbooks to move leads and opportunities faster through the pipeline.
  • Track activity to ensure teams are following up and working leads.

Track partner performance and sales attribution

  • View individual partner performance or by partner tier.
  • Filter and view partners by tier, quota and performance to quota.
  • Track total referrals, sourced revenue and level of engagement in real-time.

Have any questions? Check out our FAQ.