In the fast-evolving realm of technology, where every advancement opens new avenues for growth, the recent collaboration between Salesforce and Amazon Web Services (AWS) at AWS re:Invent has not only captured attention but set a benchmark for synergistic innovation. As Salesforce extends its product offerings to the AWS Marketplace, software companies, both established and emerging, can draw profound insights from this strategic move. In this article, we delve into the myriad benefits that await a software company venturing into the AWS Marketplace, inspired by the groundbreaking partnership between Salesforce and AWS.

Benefits for Your Company:

Global Visibility and Reach:

Just as Salesforce leverages the AWS Marketplace to broaden its audience base, software companies stand to gain immeasurably from increased global visibility. By showcasing products on a platform as expansive as AWS Marketplace, software solutions can transcend geographical boundaries, capturing the attention of potential clients across diverse industries and regions. The marketplace becomes a stage, and your software takes center stage for a global audience.

Simplified Procurement Processes:

One of the key advantages highlighted in Salesforce’s move to the AWS Marketplace is the streamlining of purchasing options. For software companies, this means a more straightforward journey for customers to discover, evaluate, and adopt solutions. With simplified procurement processes, software companies can anticipate a more seamless conversion from exploration to implementation, reducing friction in the customer’s decision-making journey.

Flexible Subscription Models:

The AWS Marketplace is not just a distribution platform; it’s a marketplace that accommodates diverse business models. Salesforce’s inclusion on the AWS Marketplace heralds the era of flexible subscription models, allowing software companies to tailor pricing structures to meet the unique needs of their customer base. The ability to offer private pricing options and consolidated billing ensures a customizable experience for clients, enhancing the attractiveness of software solutions.

Enhanced Security and Trust:

In the digital age, where data security is non-negotiable, the AWS Marketplace has established itself as a bastion of trust and security. By making software available on this platform, companies signal a commitment to the highest standards of data protection and compliance. Leveraging the established trust in AWS and Salesforce, software companies can fortify their reputation and instill confidence in their solutions.

Access to Advanced Technologies:

The collaboration between Salesforce and AWS epitomizes innovation at its pinnacle. For software companies, joining the AWS Marketplace opens doors to cutting-edge technologies and services that can elevate the capabilities of their solutions. Integrating generative AI technologies and tapping into the power of AWS compute and development services becomes a tangible reality, allowing software companies to stay at the forefront of technological advancements.

Is it time to embrace the Cloud Marketplace yourself?

As software companies embark on a journey toward growth and success, the AWS Marketplace stands as a pivotal avenue to accelerate this trajectory. The benefits experienced by Salesforce are not exclusive to industry giants; they extend to all innovators in the software space.

“Success lies in the seamless fusion of innovation and opportunity. Let your Company shine on the global stage of the Hyperscaler Marketplaces like AWS Marketplace.” – Kelly Schwedland, CEO of Torchlite.

To guide your software company through this transformative journey, Torchlite emerges as a trusted ally. With a proven track record in Partner management and  integrations, the Torchlite Marketplace Management Platform is equipped to ensure a seamless and efficient experience. Seize the opportunity to amplify your software company’s impact in the digital landscape, where innovation meets opportunity. Embrace the Cloud Marketplace

This is a Call to Action:

Embark on this transformative journey today, with Torchlite as the catalyst for success on the AWS Marketplace. As your solutions find a global audience, let Torchlite’s Cloud Marketplace Platform be the guiding force, ensuring your company’s growth aligns with the unprecedented opportunities presented by the AWS Marketplace. In this era of digital transformation, the path to success is illuminated by innovation, and the AWS Marketplace is your gateway to that brilliance.

Are you ready to unlock the full potential of your company? Let Torchlite show you the way.

Improve Your Channel Management With Torchlite

Many organizations tend to think of channel management as a strictly-human job because relationships are built by people. And while that is true, partnership management skills can only take you so far in the business world if you don’t have the tools to effectively manage your partner portfolio. Even the most skilled carpenter can only do so much with a simple hammer, after all.

Think of Torchlite as an entire toolbox for channel partner managers: it’s a software platform that provides an entire suite of tools, capabilities, and channels that can house an entire partner portfolio. On top of that, Torchlite’s “Simply Intelligent” software design makes it easy to customize workflows, channels, and portals for each partner, meaning that as your relationships evolve, Torchlite evolves alongside them. You’ll always have the tools you need and the ability to incorporate new ones through our seamless integration. Perhaps then, it’s better to think of Torchlite as not just a toolbox, but the entire tool shop.

It’s time to set fire to the old ways of Channel Management—and Torchlite is here to offer you the match. Book a demo with us today and see the power of Torchlite software for yourself.