Enterprise App Store (EAS)

Build and Launch your own Branded App Store

Get started in weeks with our free version, upgrade as you grow

  • Configure and launch a marketplace within a matter of days using a self-serve wizard.
  • Add new functionality as your ecosystem grows.
  • Work with the Torchlite team to establish best practices.
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Enable customers to quickly find and install apps to extend your platform

  • Customize your store’s appearance, colors & name.
  • Create multiple app stores for specific use cases such as beta, production or partner app store.
  • View, moderate and export user feedback data.
  • Send automated push notifications when new apps or updates are available.
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Easily manage app submission, approval and install process

  • Enable developers to submit apps and send notifications when approved or if changes need to be made.
  • Publish developer resources and documentation, push content automatically during the app development/submission process.
  • Notify users when a new version is available and needs to be installed.
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Get visibility into overall store performance and individual apps

  • See how well apps are performance and instantly view how well a deployment has reached users.
  • View device stats and view, moderate and expert user feedback.
  • See all stats in real-time through partner dashboards and customizable reporting capabilities.
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Ready to ignite your partner program and outshine the competition?

How do I build my own App Store?

Building your own branded App marketplace is a strategic initiative that can benefit your business and customers. It allows you to curate a collection of apps that complement your core offerings and enhance your value proposition. Here’s a step-by-step guide on how to create your own branded App marketplace, including the App store strategy and selecting software for the marketplace:

1. Define Your App Marketplace Strategy:

  • Identify Your Target Audience: Understand your customers’ needs and preferences to determine which apps would be most valuable to them.
  • Choose App Categories: Select specific categories or industries that align with your brand and customer base. These categories will help you organize your app selection.
  • Determine Monetization Model: Decide how you plan to monetize your App marketplace. Options include selling apps, offering subscriptions, taking a commission from app sales, or using it as a value-added service for existing customers.
  • Set Clear Objectives: Establish goals for your marketplace, such as increasing customer retention, generating additional revenue, or enhancing the overall user experience.

2. Select App Store Software:

  • Evaluate App Store Platforms: Look for app store software solutions that match your business needs. Torchlite offers customizable solutions to create your branded App marketplace.
  • Consider Scalability: Choose software that can scale as your marketplace grows. Ensure it can handle an expanding user base and a growing catalog of apps.
  • Security and Compliance: Prioritize security and data privacy. Ensure the software complies with relevant regulations, especially if you handle sensitive customer information.
  • Customization Options: Select software that allows you to brand your marketplace with your logo, color schemes, and other design elements.
  • Integration Capabilities: Ensure that the platform can integrate with your existing systems, like CRM, payment gateways, and user authentication services.

3. Curate Your App Selection:

  • Identify Partner Apps: Collaborate with app developers and providers that align with your marketplace strategy. Choose apps that add value to your customers.
  • Vet App Quality: Ensure that the apps you offer are of high quality, regularly updated, and free of security vulnerabilities.
  • Negotiate Agreements: Establish clear agreements with app developers or providers, covering terms of use, revenue-sharing models, and support commitments.

4. Design and Brand Your App Marketplace:

  • User-Friendly Interface: Pick an intuitive user interface like the Torchlite App store that makes it easy for customers to discover, explore, and purchase apps.
  • Branding and Personalization: Customize the marketplace with your branding, including your logo, color scheme, and messaging.
  • Search and Filtering Options: Implement robust search and filtering features to help users find the right apps quickly.
  • User Reviews and Ratings: Include user reviews and ratings to help customers make informed decisions.
  • Support and FAQs: Provide accessible support resources, including FAQs and contact information.

5. Implement Monetization and Pricing:

  • Pricing Models: Set pricing models for apps, whether it’s one-time purchases, subscriptions, or a mix of both.
  • Revenue Sharing: Determine revenue-sharing agreements with app developers. Ensure a fair and transparent process.
  • Promotions and Discounts: Consider offering promotions, discounts, or bundles to encourage app purchases.

6. Marketing and Promotion:

  • Launch Strategy: Plan a launch strategy to introduce your marketplace to your customer base. Use your existing marketing channels to create awareness.
  • Content Marketing: Develop content around your marketplace, including blog posts, videos, and guides to highlight featured apps and their benefits.
  • Email Campaigns: Send targeted email campaigns to inform customers about new apps, promotions, and updates.
  • User Engagement: Encourage user engagement through reviews, ratings, and user-generated content.

7. App Store Support and Maintenance:

  • Customer Support: Provide responsive customer support for app-related inquiries and issues.
  • Regular Updates: Keep your marketplace and apps up to date with regular maintenance and software updates.
  • Security Measures: Implement security measures to protect user data and maintain a safe marketplace environment.

Building your branded App marketplace can be a valuable addition to your business, enhancing your value proposition and generating additional revenue. Careful planning, selection of the right software, and a focus on user experience are key to success in this endeavor.