Torchlite Transforms Partner Relationship Management

Mar 30, 2021 Torchlite

Partner Relationship Management, Product

INDIANAPOLIS (March 30, 2021) – Torchlite expands marketplace platform to transform Channel Partner relationship management.

Torchlite, the freelance marketplace, today announced the launch of the Torchlite Partner Engagement Platform™, an innovative SaaS solution designed after talking to hundreds of channel leaders, tech companies, and agency partners to address the challenges of launching and scaling channel sales.

 

Reshaping the future of Partner Relationship Management

Torchlite now enables partners and channel leaders to focus on co-selling and servicing customers more effectively instead of worrying about tedious administrative tasks.

“Market leaders depend on channel partners of all kinds to grow revenue, tap new markets and service customers,” said Susan Marshall, Founder of Torchlite. “The future of work is changing rapidly, and now B2B SaaS companies and their channel partners can benefit from the rise of marketplaces, new consumption models and a radically improved user experience to work better together on behalf of customers.”

 

Delight partners with a solution they’ll love

Deliver customers and leads with your Partner Directory
Make life easy with Automated Payments
Streamline communication with Deal Registration and Referral Tracking

Drive revenue with seamless co-marketing and co-selling features

Enable partners with your content through Partner Resources
Empower partners with Playbooks to deliver turnkey services
Collaborate smarter to win more business

Shine a light on the success of your partner program

Use personalized link tracking to measure marketing efforts
Surface partner performance through robust CRM Integration
Provide pipeline visibility across the entire organization

 

Delighting Partners, Driving Revenue, and Measuring Success

The new platform was built on three core principles to drive the overall success of a channel partner program: Delighting Partners, Driving Revenue, and Measuring Success. Meeting partners where they are instead of requiring them to adopt new processes and technology.

 

Torchlite Partner Engagement Platform Launch

 

“Torchlite is able to scale with us as our partner program grows,” said Jason Yarborough VP of Partnerships at Terminus. “We started with a select group of agency partners to offer a platform with a great user experience. 

Working with Torchlite has felt more like collaborating with a trusted partner than simply hiring a vendor. Torchlite will grow with us as we continue to integrate our program to service ISVs and resellers. We are excited to be a part of shaping the future of partner engagement, building a solution with Torchlite that truly meets our partner’s needs.”

Equipped to serve enterprise agency needs with co-marketing and co-selling made easy, Torchlite offers robust sales stack integration and insight analytics to surface measurable partner performance. Referral, agency and technology partners get everything they need and nothing more when Torchlite is driving their partner platform. Learn more about how Torchlite is changing PRM for B2B SaaS Companies. Book a demo today!

 

About Torchlite
Founded in 2015 as a freelance marketplace providing gap-filling martech expertise, Torchlite now enables companies of any size to effectively manage and develop all kinds of partner relationships.

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