How Torchlite Helps Brands Work Smarter
May 30, 2018 Emily Brungard
Have you ever found yourself working on a project out of your realm of expertise, knowing that an expert could complete it in half the time (or less)?
Step one is acceptance.
You aren’t a unicorn. You can’t do everything—and that’s ok!
Sometimes you need an expert who can knock out a project efficiently and for less than the cost of hiring a full-time employee. That expert is a freelancer, and Torchlite has a proven track record of helping companies reach and exceed their marketing goals with the help of freelancers.
You might wonder how, exactly, a freelancer marketer can help your company. You have a strict set of brand guidelines. You have a complex marketing technology stack. You aren’t sure what the path to completion looks like, you just know that your project needs to get done. Our experts are just that—experts—and they’re used to working within brand-specific constraints like yours. They help you get more quality work done in less time.
“But wait,” you say.
“I’ve worked with freelancers before, and it didn’t go as well as I’d hoped.”
Torchlite makes it easy to collaborate with freelancers—and those freelancers have the power to transform your marketing team. We asked a few of our freelance power users to share their favorite platform features, all of which enhance their working brand relationships.
Task and Asset Management
Torchlite user and freelancer Brett Westerman says Torchlite is more than simple project management. “It’s not just like Trello or Basecamp. It goes beyond that, with creative review, a repository for assets and good campaign reference points as projects are completed. There can be a lot of turnover in marketing agencies and Torchlite allows for continuity when people come and go.”
“It’s fluid and intuitive. I can quickly share links, inspiration and ideas with clients, and get their insight quickly. Torchlite matches communication conventions, so you don’t have to learn new hotkeys or shortcuts,” Westerman said. “With a quick review, I can see what I should be focused on for the day, week or quarter.”
“For freelancers working with brands, communication is absolute key to a successful relationship,” according to Torchlite freelancer Scott Curry. “Before Torchlite, everything was through email, so it was easy for things to get lost, the ball to get dropped, and for communication to be muffled.”
“Torchlite involves brand’s marketing teams in the production process but doesn’t require that the team get their hands dirty. They can be as hands-on or hands-off as they would like, but the platform makes getting work done much more efficient and transparent for task owners and reviewers,” according to Westerman.
“For freelancers working with brands, communication is absolute key to a successful relationship. Before Torchlite, everything was through email, so it was easy for things to get lost, the ball to get dropped, and for communication to be muffled,” Curry said.
To Sum it All Up
“The new platform enhances the relationship between freelancers and brands. In a space where communication is the absolute key to success, the Torchlite platform keeps everything neatly in one place so that things get done effectively and efficiently,” according to Curry. “It has made a world of difference for me. Not to mention how easy it makes it for brands to find the perfect freelancer for their projects.”
Want to learn more about the Torchlite Marketplace? Here’s how it all works.