7 Signs It’s Time to Hire On-Demand Digital Marketers
Jan 09, 2019 Emily Brungard
It’s 11 a.m. and your office is buzzing with energy. You’ve got a product release around the corner, updates to roll out, and a team to take care of. You’re in heads-down mode trying to get everything done. Copious amounts of coffee have been consumed. Lunch? You don’t have time for that — there are deadlines to make.
But what about your day-to-day work? While your team has been laser-focused on a few short-term projects, have others fallen by the wayside? In a perfect world, all of your marketing work would be perfectly balanced, but let’s be real — that just doesn’t happen. And what about that new tool you bought last month but haven’t had time to implement?
If this sounds like you, it may be time to add a support system to your team in the way of on-demand, specialized digital talent. These are seven ways to know you need an extra layer of support:
1. Your team doesn’t have the expertise
Sometimes you need a specialist to get a project done. Maybe your team has been using piecemeal technology to get projects done because it’s too difficult to switch over to a new platform. Maybe you’re implementing a new channel and you don’t know where to start. On-demand digital experts bring you the right expertise at the right time, so you can drive results. Freelancers tend to focus on one or two things they master and continue to obtain training for over the years, which allows you to reap the benefit of a true expert without the expense of hiring a full-time employee or paying for new or ongoing training.
2. Your team is always busy but it’s not all getting done
If your team is constantly working late nights or missing deadlines, chances are you need some extra help. We can all agree that the work needs to get done and budgets are limited, but make sure to consider how current workload affects employee morale. What are your turnaround times for deliverables? Outsourcing allows you to unlock multiple marketing channels with ease and avoid employee burnout.
3. Your team can do it, but it’s not the best use of their time or talent
Let’s say you want to implement the Salesforce marketing platform, but you don’t have a Salesforce Marketing expert on your team. Instead of using your copywriter or designer’s time (who already have work and don’t have the training) to set up and optimize the tool, you could hire a vetted technical expert to get the tool up and running in less time with more experience. You hired each person for their specific skill set. So why pull an employee off more important tasks if a freelancer can get it done on a project basis?
4. You’re losing out on opportunities
If you’re losing opportunities to build brand awareness because you’re too busy to respond to outreach, it’s definitely time to outsource some work. Are you being invited to speak at conferences or participate on panels only to decline because your workload is too heavy? Is your competition catching up to you? Consider the cost of falling behind.
5. Your top objectives need more time and attention from your team
Do you have an expensive initiative in the works or a quarterly goal that you’re struggling to meet? You don’t have to drop the ball on other tasks to focus on the ones that need more of your time. It’s time to hire a freelancer if your team is being pulled to dedicate more time to a select few projects. Outsourcing tasks to on-demand experts is one solution that can help you check more off your to-do list without getting behind on your biggest priorities.
6. You want to increase output without increasing head count
There’s a place for reasonable increased demands on your team, but if they’re feeling like they were hired with one set of expectations and you keep adding to their plate, you’re going to have very unhappy employees who aren’t able to dedicate their own expertise and attention to the projects they already have.
If it’s feeling like they’re being asked to do the job of 2 employees, adding a short-term freelancer can ease that burden, keep your employees happy and productive (read retention and better bottom lines), and the additional work will be getting done by an expert.
7. You’re experiencing a transition
Maybe your company was acquired, a full-time employee is on parental leave, or your team has been assigned a new project and they’re not entirely equipped to handle it. Regardless of the circumstances, freelance digital experts are trained to fill a temporary gap for you or someone on your team. Even during a period of change, the show must go on. On-demand digital experts can fill technical and creative skills gaps across a variety of channels.
If your team is overwhelmed with work and you need an extra set of hands, browse our marketplace of on-demand digital experts today.