Torchlite Launches Marketplace to Buy and Sell Digital Marketing Services
New platform allows brands to collaborate with the nation’s top freelance digital marketers
INDIANAPOLIS (April 9, 2018) — Torchlite announced today it has opened its best-in-class marketplace to all professional freelancers to sell their marketing services directly to brands. The new two-sided marketplace allows freelancers to create a storefront to showcase their marketing services, and in turn allows brands to rate and review those services.
This launch builds upon Torchlite’s success over the past two years as a vetted marketplace of 350 experts that enables businesses to fill gaps, collaborate with their team, and drive results. Through Torchlite’s collaboration software, marketers can transform their digital marketing by using rich, actionable marketing templates and accessing on-demand digital marketers who can get it done.
“The best marketers today are going freelance,” said Susan Marshall, co-founder and CEO. “They are highly specialized in their expertise and in-the-know about the latest trends and technologies. To compete in the dynamic world of digital marketing, access to this expertise is exactly what brands need to complement their own team and deliver wildly successful campaigns.”
For freelance marketers, this means that Torchlite can now provide a professional and robust place to showcase their services, find new clients and deliver great work. Freelancers can build their own brands by providing five-star experiences highlighted by the software’s ability to showcase ratings and reviews. Further, organizing client work around a freelancer’s existing process is easy through Torchlite’s collaboration software.
For brands, this means that Torchlite provides easy access to talent, fast solutions to fill gaps and an expanded ability to meet varying needs. Sometimes marketers need an extra set of hands to get it all done. With Torchlite, brands are no longer limited by the skillset or availability of a full-time team, or to the freelancers and agencies in their own backyard.
For agencies, this means that Torchlite can help drive more business by providing workspaces to build and sell marketing services to new and existing clients. Agencies can also offer project pricing and use the Torchlite software to manage the delivery of services.
Launched in 2015, Torchlite has grown its revenue almost 100% year-over-year in 2017, and secured nearly 100 new clients in the past year.
”Torchlite completely transformed the way we approach digital marketing. The combination of talent and technology has enabled us to be more nimble in our strategy and execution,” said John O’Haver Director of Digital Marketing, NAPA Balkamp.“It’s a new model for getting digital marketing done and something marketers, like myself, have desperately needed.”
Founded in 2015 by Susan Marshall, Torchlite enables businesses to fill gaps on their team and collaborate seamlessly to transform their digital marketing. Torchlite’s marketplace of experts shows marketers: what to do through best-in-class collaboration software, how to do it with actionable marketing templates and playbooks, and who can get it done with access to on-demand digital marketers. Check us out at torchlite.com.