Torchlite, Inside Indiana Business Team up to Take Audience to New Digital Heights

INDIANAPOLIS (Jan. 19, 2016) – Indiana’s most-watched business television news program and a technology startup with a unique approach to digital marketing are partnering to reach a growing social media-savvy audience – in real-time.

Inside INdiana Business with Gerry Dick is teaming up with Torchlite Marketing™ to deliver personalized television experiences and respond to the growing demand for real-time content and audience engagement across social channels.

“With the right formula of strategy, creativity and execution, Torchlite is not only going to help us reach new audiences, but reach our existing audience in new places,” said Gerry Dick, president of Grow INdiana Media Ventures, LLC and host of Inside INdiana Business. “Torchlite is primed for rapid growth, and we’re thrilled to partner with an exciting company that’s redefining the digital marketing space right here in our backyard.”

To maximize reach, audience engagement and online traffic, Torchlite will work closely with the IIB editorial team to promote news across multiple social platforms, including Facebook, Twitter, Instagram, YouTube and Linkedin. The robust sharing of video content will also include applications like Periscope, which will be used for live streaming of “behind the scenes” interviews and audience interaction.

Indianapolis-based Torchlite recently surpassed $1 million in annual recurring revenue, and has grown its on-demand network to more than 200 digital marketing specialists.

Founded by Apple, Adobe and Salesforce Marketing Cloud alum Susan Marshall, Torchlite enables businesses to tap a vast marketplace of individual marketing specialists (called “Torchliters™”) to plan and execute digital campaigns. The Torchliter™ network includes experts with writing, design, search engine optimization, social media, blogging and development skills that can connect to a wide range of industry needs.

“With its premier brand as Indiana’s leading destination for statewide business news, Inside INdiana Business is well-positioned to capitalize on new and expanding opportunities in digital marketing,” said Marshall. “We’re also excited for the opportunity to connect with the Inside INdiana Business audience to share insights on how they too can expand the reach of their businesses across the digital ecosystem.”

As part of the partnership, Torchlite will also provide digital marketing insights for Hoosier businesses that will be featured across the IIB portfolio of television, online and email business news products. Torchlite’s digital marketing experts will provide viewers helpful tips in regular segments featured on Inside INdiana Business TV, offer in-depth commentary in the popular INside Edge e-newsletters and more.

Torchlite gives businesses access to a team of highly-trained digital marketing specialists. Each client is also assigned a project manager to coordinate campaigns and help business owners track marketing goals through Torchlite’s proprietary online dashboard.

The company, which recently completed a seed-stage round of capital, is continuing to recruit marketing experts to add to its Torchliter™ network.

To learn more and apply to become a Torchliter™, visit http://torchlite.com/torchliter

About Torchlite

Torchlite is evolving the way businesses go to market. By seamlessly connecting digital marketing experts and business owners through our application, we make building effective digital marketing campaigns easy – driving leads, online traffic, customers and revenue. For more information, visit http://torchlite.com/

About Inside INdiana Business and Grow INdiana Media Ventures, LLC

Inside INdiana Business is Indiana’s Business News Leader. Grow INdiana Media Ventures, parent company of the powerful Inside INdiana Business brand of multi-media business news products, was created in 2000 by broadcast news veteran Gerry Dick and technology entrepreneur and visionary Scott Jones. Today, more people access the Inside INdiana Business brand for Indiana business news than any other source. With a fully-integrated portfolio of television, radio, Internet, permission-based email and on-demand business news products, Inside INdiana Business delivers content that is trusted by an educated and affluent audience. Headquartered in Indianapolis, Inside INdiana Business delivers daily content that can be watched, heard and read in Indiana, Michigan, Illinois (including Chicagoland), Ohio, Kentucky and markets around the globe.