Torchlite Burning Brightly: Startup Sees Rapid Growth, Surpasses $1 Million Milestone One Month After Launch
INDIANAPOLIS (Dec. 15, 2015) – A little more than a month after launching its “collaborative economy” marketplace that matches businesses with the marketing specialist they need, Torchlite announced today that it surpassed $1 million in recurring annual revenue and is experiencing rapid growth across all facets of its business.
Torchlite—founded by Apple, Adobe and Salesforce Marketing Cloud alum Susan Marshall—enables businesses to tap a vast network of individual marketing specialists (called “Torchliters”) to plan and execute digital campaigns. Businesses using Torchlite can easily add, subtract or modify marketing programs on the fly, and are provided a dedicated account manager who coordinates Torchliter teams on their behalf.
In addition to surpassing $1 million in recurring revenue, the Indianapolis-based company has grown its on-demand network to more than 200 digital marketing specialists, is moving to a new downtown headquarters to accommodate a workforce that has already doubled in size, and is introducing a host of new features to its online dashboard that tracks real-time campaign performance.
“The rapid speed at which we’re growing has really exceeded our expectations,” said Marshall. “These early successes are proof that Torchlite is filling a gap in a marketplace that’s in dire need of updating. Our clients are experiencing just how powerful digital marketing can be to their businesses when done with the right mix of experts and technology.”
Torchlite is the only company that enables businesses to assemble a team of highly trained digital marketing specialists, provides a project manager who coordinates campaigns, and gives access to a proprietary online dashboard where business owners have complete visibility to track their marketing goals.
The Torchlite network, which includes highly-trained writers, designers, developers, SEO experts, social media strategists, email marketers and more, now has experts located in more than 30 cities across the Midwest, including Chicago, Indianapolis and Columbus, Ohio.
“Torchlite extends the capabilities of our marketing team in a way that technology by itself simply can’t,” said Jim Purcell, CEO and Founder of Paperbarn.com. “Change is the only constant in digital marketing. Torchlite enables us to plug in marketing specialists when and where we need them so our digital strategy can take advantage of the ever-evolving ecosystem of marketing channels, tactics and customer touchpoints.”
Torchlite launched on November 4 and recently completed raising a seed-stage round of capital. The company also is continuing to recruit marketing experts to add to its Torchliter network. To learn more and apply to become a Torchliter, visit http://torchlite.com/torchliter
Torchlite is evolving the way businesses go to market. By seamlessly connecting digital marketing experts and business owners through our application, we make building effective digital marketing campaigns easy – driving leads, online traffic, customers and revenue. For more information, visit http://torchlite.com/