Torchlite Appoints Tech Visionary Scott McCorkle As Executive Chairman, Closes $2M in Funding
Yext CMO Jeffrey K. Rohrs joins Torchlite Board of Directors Torchlite assembles team of martech leaders to redefine Marketing Operations
- Torchlite names Scott McCorkle, former CEO Salesforce Marketing Cloud, Executive Chairman
- Jeffrey K. Rohrs, CMO of Yext (NYSE: YEXT) assumes Board Director role
- Torchlite closes $2M seed financing, bringing total seed financing to $4M
INDIANAPOLIS (June 15, 2017) – Torchlite announced today the appointment of former Salesforce Marketing Cloud CEO Scott McCorkle, as Executive Chairman and New York-based Yext CMO Jeffrey K. Rohrs, as Board Director, in addition to closing a total of $4 million in seed funding.
McCorkle will be actively involved in Torchlite’s operations, providing expert direction on go-to-market strategies and contributing to the development of the product and technology. Rohrs will be leveraging his extensive marketing experience at the board level to help guide the company’s approach and vision to empowering marketers.
“I speak with marketing executives every day and there is a strong common theme: companies need help accelerating their marketing plans to action,” said Executive Chairman Scott McCorkle. “Help means technology to identify marketing objectives and then help managing marketing campaigns and deliverables to completion. And help means finding experts to do the work.”
“More than ever, there is a critical need for some company to focus on the full breadth of marketing in a way to help marketers identify, prioritize and staff their marketing objectives,” McCorkle continued. “This company is Torchlite.”
Fueled by strong demand, Torchlite achieved 228 percent revenue growth over the last 12 months; tripled its customer base; and grew its network to more than 250 freelance marketing experts.
“What makes us different is that we give marketers a powerful platform to directly connect their marketing plan to a network of vetted marketing experts, called Torchliters™. These marketing pros build brand awareness, manage your social presence, drive leads or execute virtually any marketing campaign,” said Torchlite CEO Susan Marshall. “Picking up where the other 5,000 martech companies leave off, we focus on helping marketers deliver outcomes and results, no matter what technology they use.”
“Torchlite’s impressive combination of technology and on-demand talent stands to help companies of all sizes market more efficiently and effectively than ever before,” said Rohrs. “Their offering eliminates either/or marketing hiring decisions, allowing organizations to tap into a deep bench with rich strategic, creative and technological expertise that it would take years to otherwise build in-house.”
About Scott McCorkle
Scott McCorkle is software industry veteran with 27 years’ experience, most recently he served as the CEO at Salesforce Marketing Cloud until 2016. Prior to Salesforce, he was the President of Technology & Strategy for ExactTarget, where he guided the team through expansion across four continents and created the industry’s first marketing cloud platform. In addition, McCorkle served as Co-founder and President of Mezzia, Inc., Vice President of IBM’s CRM Product Group and Vice President of Software Artistry.
About Jeffrey K. Rohrs
Jeffrey K. Rohrs is the Chief Marketing Officer of Yext, the Digital Knowledge Management leader. His book, “Audience: Marketing in the Age of Subscribers, Fans and Followers” has been called a “must read” for modern marketers. Prior to Yext, Rohrs served as the Vice President of Marketing Insights at Salesforce and ExactTarget as well as President and Chief Internet Strategist for Optiem.
Founded in 2015 by Susan Marshall, Torchlite helps marketers turn big ideas into wildly successful campaigns by showing them what to do, how to do it and who can get it done. Freelance marketing experts called Torchliters™ engage with businesses of every size through Torchlite Action™, a SaaS platform that identifies marketing priorities and helps manage objectives, campaigns and deliverables to completion. Check us out at torchlite.com.