How to Rationalize Your Marketing Technology Spend
Feb 06, 2019 Emily Brungard
Growing pains are inevitable. As companies scale, there are bound to be challenges of all kinds — one day it might be your team’s capacity, and another day it might be a knowledge gap.
As companies grow, they also tend to increase their spend on marketing technology. With growing teams, increased asks from the C-suite, and a need to demonstrate ROI on pricy technologies, marketers are under a lot of pressure.
That’s why we developed our latest guide: “4 Steps to Prove Your Marketing Automation Tool is Worth It.” We show you how to unlock the value of your marketing technology and where to find experts who can help you do it.
In this guide, you’ll learn:
- How to ensure you’ve got the right tools to effectively and efficiently execute your marketing plan in 2019
- Your options for supplementing your internal marketing team
- How to find the right people to execute as your company’s demand grows