Pros & Cons of 5 Top Social Media Management Tools

Dec 12, 2016 Beth Smedinghoff

Execute, Marketing, Production, Social Media

Countless social media management tools exist to handle your business’s online presence. If you research the most popular platforms, you’ll find that they all have similar features, like:

  • – Integration with multiple social media accounts and channels
  • – Ability to schedule and monitor posts
  • – In-depth analytics
  • – Mobile functionality
  • – User relationship management

With so many options, it’s hard to choose the best social media management tool for your company. To help you decide which platform would be most beneficial to your business, we analyzed five of the most popular social media tools and asked our Torchliter network of social media marketing experts to weigh in with their thoughts.

1. Hootsuite

pros and cons of HootSuite
Hootsuite has been a major player in social media management since 2008 and stood out as a clear Torchliter favorite. With an array of features from auto-scheduling to detailed analytics, Hootsuite will satisfy marketing teams with all types of needs.

Pros

Hootsuite integrates with most social media networks (35 total), produces amazingly detailed analytics, and adapts to large teams.

Cons

The sheer amount of features available can be overwhelming. Also, the analytics reports are pricey for teams on a budget.

What Torchliters are saying

“I like the scheduling interface and chrome plugin for Hootsuite best.” – Sara Richmond

2. Buffer

pros and cons of Buffer
Buffer is similar to Hootsuite in its ability to schedule content across various platforms and encourage team collaboration. On the other hand, Buffer leans away from social media management and more towards social media publishing, with a focus on scheduling and monitoring individual posts.

Pros

You can easily schedule, publish, and monitor specific content across 3rd party apps.

Cons

Buffer is more of a publishing platform and can’t manage relationships with users. Also, Buffer only tracks posts published on its platform.

What Torchliters are saying

“I find that Buffer is the handiest with the Chrome plugin and mobile version.” – Jason Williams
 

3. Sprout Social

pros and cons of Sprout Social
Similar to Hootsuite, Sprout Social focuses on publishing, analytics, and engagement. People rave about Sprout Social’s user interface and team collaboration features.

Pros

Sprout Social shines in its usability and clean design. Sprout Social also includes in-depth analytics with its paid packages.

Cons

Real-time conversation monitoring lacks compared to other platforms, and Sprout Social doesn’t integrate with as many platforms as Hootsuite.

What Torchliters are saying

“Buffer and HootSuite are the ones I currently use. I used to use Sprout Social, but for the price, HootSuite won.” – Ashley McGregor Dey
 

4. Later (Formerly known as Latergramme)

pros and cons of Later
If you publish a lot of Instagram content, Later might be the best tool for you. Its website describes itself as “a simpler way to plan your visual content marketing, ” and it’s hard to beat its visual drag and drop features.

Pros

Later stands out with its visual creation and scheduling platform. Also, it makes it easy to monitor Instagram trends and leverage user-generated content.

Cons

Later is limited to Instagram.

What Torchliters are saying

“The big draw for me is the visual planning element via drag & drop. I like the bulk upload to visual placement.” – Nicki Laycoax
 

5. TweetDeck

pros and cons of TweetDeck
Twitter acquired and integrated TweetDeck into its platform in 2011. TweetDeck’s column interface is similar to Hootsuite’s, but TweetDeck beats Hootsuite at real-time Twitter conversation monitoring.

Pros

TweetDeck is completely free! Monitoring particular hashtags and topics works great with Tweet chats.

Cons

TweetDeck doesn’t have any auto-scheduling features, and it only works with Twitter.

What Torchliters are saying

“I use Tweetdeck primarily during tweet chats.” – Jason Williams
 

So where do you start?

Personal preference and your business’s unique situation play a big role in deciding on your social media management solution. To determine what will work best for your business, ask yourself:

  • – What are my social media marketing goals?
  • – What features do I value in a social platform?
  • – What’s my budget?

 
From there, it’s time to determine if you have the necessary resources to bring your social media dreams to life. This guide shows you how to get budget and buy-in from the c-suite.
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