Glossary of commonly used and discussed terms in Partner Programs
What is Co-Selling?
Co-selling refers to the practice of two or more companies working together to sell products or services to a common customer. This can include companies working together to cross-sell or upsell products or services, or to jointly market and sell a new product or service.
Co-selling can take many forms, such as:
- Two or more companies working together to sell a product or service to a customer.
- A company partnering with another company to sell complementary products or services to a customer.
- A company partnering with a complementary company to jointly market and sell a new product or service.
Co-selling can be a mutually beneficial relationship for both companies involved. Partners can tap into each other’s customer base and generate new sales opportunities, while also leveraging each other’s expertise and resources. This can also benefit the customer by getting a comprehensive solution that addresses all their needs.
Co-selling can be done with different types of partners such as resellers, distributors, systems integrators, and other technology providers.
The key to successful co-selling is to have a clear understanding of the products and services offered by both companies, as well as the target market and customer needs. Communication, collaboration and trust are also crucial for the success of co-selling.
Easily engage partners across the entire journey
From enablement and certification to marketing collaboration, affiliate tracking, deal registration, and payout. Everything you need in a simple to use, elegantly designed user experience.
”Torchlite checked all the boxes. We were looking for a PRM that enabled us to engage and collaborate with partners in a meaningful way, and Torchlite makes that all possible.Anthony KapitanskiHead of Partnerships at Chili Piper