What is an Affiliate Partner?

Glossary of commonly used and discussed terms in Partner Programs

Affiliate Partner

An affiliate partner is a person or company that promotes a business’s products or services in exchange for a commission on sales. Affiliate partners typically promote a business’s products or services through their own marketing channels, such as their website or social media accounts. When a customer clicks on an affiliate partner’s link to the business’s website and makes a purchase, the affiliate partner earns a commission on the sale.

Affiliate partners are a type of business partner, but they differ from traditional partners in that they do not have an ongoing business relationship with the company. Instead, they promote the company’s products or services on a one-time basis in exchange for a commission. This allows businesses to easily expand their reach and increase sales without having to invest in building long-term relationships with partners.

In addition to earning commissions on sales, some affiliate partners may also receive other benefits from the business, such as access to exclusive products or promotions. Some businesses may also offer affiliate partners tools and resources to help them effectively promote the business’s products or services, such as marketing materials and training.

Overall, affiliate partners are a valuable part of many businesses’ sales and marketing strategies. They can help businesses to expand their reach and increase sales without having to invest in building long-term partnerships.

Easily engage partners across the entire journey

From enablement and certification to marketing collaboration, affiliate tracking, deal registration, and payout. Everything you need in a simple to use, elegantly designed user experience.

Torchlite checked all the boxes. We were looking for a PRM that enabled us to engage and collaborate with partners in a meaningful way, and Torchlite makes that all possible.

Anthony KapitanskiHead of Partnerships at Chili Piper

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