What is a Reseller Program?

A reseller program is a type of partnership in which a company, known as the vendor, provides products or services to another company, known as the reseller, who then sells those products or services to their own customers. In a reseller program, the reseller acts as an independent sales agent, promoting and selling the vendor’s products or services to their own customers.

Reseller programs are commonly used in the technology industry, where vendors offer software, hardware, or other technology products to resellers who then sell them to their own customers. Reseller programs can also be found in other industries, such as marketing, consulting, and training.

In a reseller program, the vendor typically provides the reseller with access to its products or services, as well as marketing materials, training, and technical support. The reseller is then responsible for promoting and selling the products or services to their own customers, and for providing customer support and technical assistance as needed.

The terms of a reseller program, including the level of support and resources provided by the vendor, and the terms of payment and compensation, are typically outlined in a contract or agreement.

Overall, a reseller program is a type of partnership in which a company provides products or services to another company, who then sells those products or services to their own customers. Reseller programs can be a valuable way for companies to expand their sales and reach new markets.