A partner portal is a website or platform that provides a secure, centralized location for partners. It allows partners such as resellers, or affiliates to access and share information. It also allows access for resources, and tools related to an organization. This in turn helps them sell and promote a company’s products or services.
Partner portals are typically used to facilitate communication and collaboration between the organization and its partners. They may include features such as online training, marketing materials, affiliate links, deal registration and customer support. They also should have tools for managing sales and tracking performance metrics.
As a result a partner portal allows partners to easily access and share information and resources, increasing efficiency and collaboration. Additionally, it can be a great way to increase brand awareness and drive sales by providing partners with marketing materials and resources that can be used to promote the organization’s products or services.
It’s worth noting that some of these types of partnership terms can overlap and be defined differently in different contexts. For example a type of Partner Portal can also be called Partner Relationship Management [PRM] or PRM software. Sometimes it can be referred to affiliate programs or even channel partner programs.
Overall, a partner portal can help to build stronger, more productive relationships between the organization and its partners.