Glossary of commonly used and discussed terms in Partner Programs
What is a B2B Partnership?
B2B (business-to-business) partnership refers to agreements or collaborations between two or more businesses, as opposed to between a business and a consumer (B2C). B2B partnerships can take many forms, such as strategic partnerships, sales or channel partnerships, research and development partnerships, supply chain partnerships, and marketing partnerships.
B2B partnerships can provide a number of benefits to the businesses involved, such as:
- Access to new markets and customers
- Sharing of resources, expertise, and technology
- Cost savings through economies of scale
- Improved product and service offerings
- Increased competitiveness and innovation
B2B partnerships can be formed between companies of any size, from small and medium-sized enterprises to large multinational corporations, and can be found in almost any industry. Examples can include manufacturing, technology, financial services, healthcare, and many more. The ultimate aim of a B2B partnership is to create mutual benefits for both businesses involved
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”Torchlite checked all the boxes. We were looking for a PRM that enabled us to engage and collaborate with partners in a meaningful way, and Torchlite makes that all possible.Anthony KapitanskiHead of Partnerships at Chili Piper