Glossary of commonly used and discussed terms in Partner Programs
What is a B2B Partnership?
B2B Partnerships
B2B (business-to-business) partnership refers to agreements or collaborations between two or more businesses, as opposed to between a business and a consumer (B2C). B2B partnerships can take many forms, such as strategic partnerships, sales or channel partnerships, research and development partnerships, supply chain partnerships, and marketing partnerships.
B2B partnerships can provide a number of benefits to the businesses involved, such as:
- Access to new markets and customers
- Sharing of resources, expertise, and technology
- Cost savings through economies of scale
- Improved product and service offerings
- Increased competitiveness and innovation
B2B partnerships can be formed between companies of any size, from small and medium-sized enterprises to large multinational corporations, and can be found in almost any industry. Examples can include manufacturing, technology, financial services, healthcare, and many more. The ultimate aim of a B2B partnership is to create mutual benefits for both businesses involved
Easily engage partners across the entire journey
From enablement and certification to marketing collaboration, affiliate tracking, deal registration, and payout. Everything you need in a simple to use, elegantly designed user experience.
”Torchlite checked all the boxes. We were looking for a PRM that enabled us to engage and collaborate with partners in a meaningful way, and Torchlite makes that all possible.
Anthony KapitanskiHead of Partnerships at Chili Piper
