What do the best partnership managers do?

Glossary of commonly used and discussed terms in Partner Programs

Best Partnership Managers

The best partnership managers are responsible for building and maintaining relationships with the company’s partners. This might include identifying potential partners, negotiating partnerships, and managing the day-to-day interactions with existing partners.

To do their job effectively, the best partnership managers should have a deep understanding of the company’s products, services, and business goals. They should also be skilled at building relationships and communicating with partners. Additionally, the best partnership managers should be proactive, organized, and able to manage multiple partnerships simultaneously.

Some of the specific tasks and responsibilities of the best partnership managers might include:

  • Identifying potential partners and developing partnership opportunities
  • Negotiating partnership agreements and contracts
  • Managing the onboarding process for new partners
  • Providing partners with access to the resources and support they need to succeed
  • Communicating with partners on a regular basis to keep them informed about new products, features, and promotions
  • Tracking and measuring the performance of partnerships to ensure they are meeting the company’s goals
  • Developing and implementing strategies to improve the effectiveness of partnerships

Overall, the best partnership managers are responsible for building and maintaining relationships with the company’s partners, and for providing them with the support and resources they need to succeed. By doing their job well, partnership managers can help drive growth and success for both the company and its partners.

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Torchlite checked all the boxes. We were looking for a PRM that enabled us to engage and collaborate with partners in a meaningful way, and Torchlite makes that all possible.

Anthony KapitanskiHead of Partnerships at Chili Piper

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