Glossary of commonly used and discussed terms in Partner Programs
What are the main types of sales or channel partnerships?
Sales and Channel Partnerships
There are several types of sales or channel partnerships, but some common ones include:
- Affiliates: Affiliates are companies or individuals that promote a product or service on behalf of a manufacturer or distributor, and earn a commission for every sale that results from their promotion.
- Referral Partners: Referral partners are companies or individuals that refer potential customers to a manufacturer or distributor, and earn a commission or fee for every sale that results from their referral.
- Resellers: Resellers are companies that purchase products or services and resell them to their own customers. Resellers often provide additional value to customers by offering installation, training, and support services.
- Strategic Partners: Strategic partners are companies or individuals that cooperate closely with a develop to achieve mutual goals, often through cross-promotion and shared resources.
- Technology Partner: Technology partners are other software companies that your product is built to integrate with, or who build integrations for your product themselves also referred to as integration partners.
It’s worth noting that these types of partnerships can overlap and be defined differently in different contexts.
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