Glossary of commonly used and discussed terms in Partner Programs
Is Partnership Management a skill?
The Skill of Partnership Management
Partnership management can be considered a skill as it involves the ability to effectively coordinate, communicate and collaborate with different parties to achieve common goals. A partnership manager should have a good understanding of the business and its goals, as well as the interests and goals of the partners involved. They should also have good communication, negotiation, and problem-solving skills.
Effective partnership management requires the ability to:
- Identify and assess potential partners
- Negotiate and structure agreements
- Communicate effectively with partners
- Track and measure the performance of partnerships
- Foster trust and maintain long-term relationships
- Identify and resolve conflicts
- Continuously look for opportunities to improve and expand the partnership.
Some of the characteristics that are usually associated with a good partnership manager include:
- Strong interpersonal skills
- Strong communication skills
- Strong negotiation skills
- Ability to identify and assess opportunities
- Ability to think strategically
- Understanding of the industry and market trends
- Ability to manage and lead projects.
In general, Partnership management is a skill that can be developed through experience, training and education.
Easily engage partners across the entire journey
From enablement and certification to marketing collaboration, affiliate tracking, deal registration, and payout. Everything you need in a simple to use, elegantly designed user experience.
”Torchlite checked all the boxes. We were looking for a PRM that enabled us to engage and collaborate with partners in a meaningful way, and Torchlite makes that all possible.Anthony KapitanskiHead of Partnerships at Chili Piper