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Brand Building
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One of Torchlite's signature Foundational Playbooks. This playbook is designed to help marketers build brand recognition across multiple channels, from website and email to social media.

Lead Gen
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One of Torchlite's signature Foundational Playbooks. Comprised of four templates, this playbook will help marketers run outbound marketing campaigns and generate inbound leads.

Online Sales
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One of Torchlite's signature Foundational Playbooks. Customers today prefer to shop online and are increasingly expecting brands to deliver a seamless ecommerce experience – regardless of industry. This playbook covers the table stakes for driving online sales.

Social Media
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One of Torchlite's signature Foundational Playbooks. Social media offers endless opportunity to segment audiences and engage with target personas on a very personal level. This playbook guides marketers through the key pillars of any social media strategy: consistent posting, proactive engagement, and advertising.

Web Traffic
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One of Torchlite's signature Foundational Playbooks. In today’s digital age, website traffic is vital to the success of nearly every marketing campaign. From registering conference attendees to building a newsletter subscriber base, these four templates cover how to increase traffic.

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