Behind the Scenes: Our Freelancer Vetting Process

Jul 11, 2018 Maria Rummel

Freelance Experts, Marketing

We know that adding a new person to your team, whether full-time or freelance, takes both time and effort. In other words; money. This is why freelance marketplaces like Torchlite develop rigorous screening processes for their freelancers. The goal is to ensure clients are matched with the perfect person or team for their project, but not all talent pools are created equal.

Some platforms allow anyone to fill out a profile making businesses do the work of wading through resumes and portfolios, trying to balance budget with professional talent. This is a great way for freelancers to get their start, but it’s not always the best way to find the exact right person for the job.

Increasingly, freelancer marketplaces are choosing to scale down the number of profiles, instead focusing on proven track records, strong portfolios, and excellent reviews. We wanted to give you an insider look at how we select our Flexperts, so you have a better understanding of the difference.

1. Profile Check

All potential Flexperts are asked a series of questions before moving onto the application process. This serves as a “weed out” right off the bat. Our goal isn’t to serve a million clients at a time. We want the very best for you, so we only accept the very best. And, while this makes our talent pool a little smaller than some of the big guys, we’ve found our clients consistently rave about the performance of our freelancers, and our retention rates for both clients and freelancers is enviable.

2. Application

Next up, we get down to what really matters — proof. All potential Flexperts submit an application including a resume, multiple work samples, and references. The truth is, anyone can apply, but what sets a true professional apart is several examples of their work, including metrics, if applicable.

3. Review

All applicants are reviewed by our team of industry experts, including our CEO. If we put our name behind someone, we want to make sure they pass muster up to the very top. After receiving an  application, our resourcing team reviews and considers any attached work samples, recommendations, and the applicant’s resume. And, we’re not just interested in the work- we want to know about the person, too. We’re looking for those soft skills that will make their addition to your team seamless.

4. Phone or video interview

Call us old-school, but in today’s marketing age it’s important that teams know they’re working with a real person. We also want to know that our freelancers will be are available, responsive, and able to effectively communicate with our clients. We attract talent from all over the world, but only a handful make it through to the next round after speaking with us.

5. Availability and hours

  • In order to help us match clients and freelancers for optimal working conditions, we will ask all applicants about their availability and hours. Torchlite does not require our Torchliters to be available at specific times of the day, or for certain amounts of time. However, we do take availability into consideration when resourcing accounts to fit our clients’ needs.

6. Acceptance

  • The final step of our vetting process ensures that each freelancer understands what it means to be part of the Torchliter community and work for Torchlite’s clients. This is an essential step of transparency and agreement between Torchlite and all of our freelancers that helps us both decrease the amount of time it takes to resource accounts and cultivate a community of top-notch digital marketing freelancers.

If you’re a marketer looking to add our vetted talent to your bench, contact us today. We’d love to hear from you!

Related Posts