The Most Cost Effective Digital Marketing Options

Jan 06, 2015 Ellen Bowers

Marketing

When it comes to any small business, digital marketing is one of the most important keys to success. With so many expenses and opportunities around business promotion, it’s important for a business owner to examine all available options . Having all options in mind will make it easier to identify the most cost effective choices.

Cost Effective Digital Marketing Options

Digital marketing refers to the vast landscape of online and social media tools available for attracting and tracking customers. Considering the number of platforms and options available, digital marketing can be a time-consuming endeavor for a small business, but the small investment of time can make a big difference in achieving business goals. Here are three simple and cost effective digital marketing tools that you can use to improve your business results.


Your Website

It all begins with an engaging, dynamic website that is easy for users to navigate. Your website should have accurate and up to date information to keep customers informed, but should also have good tracking and analytics set up, to serve you as the business owner. This way, you can measure your marketing successes, see what is most popular on your site, and more. You can increase the number of website visitors by adding a blog with interesting and useful information related to your business field.

Social Media

Social media has become the epicenter of customer outreach in the past five years. Whether reaching new markets and customers on a direct person-to-person basis versus Facebook or Twitter, or posting regularly to Instagram, social media allows any business to directly target its customer base and get to know customers on a personal level.

SEO (search engine optimization)

Finally, SEO (search engine optimization) is a crucial aspect of any digital marketing plan. By using certain terms, phrases, and common search words, your website and business will be pushed into the internet search stream, increasing your popularity in web searches, which can ultimately help your bottom line.
The digital marketing landscape can be overwhelming for a small business owner, but by utilizing the right tools, it can make a big difference in achieving your goals and bettering your bottom line.
 
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