Just Announced: Torchlite Launches Salesforce Essentials Marketplace For Small Business

Jun 30, 2020 Torchlite

Torchlite Launches Certified Advisor Marketplace for Small Businesses with Salesforce The Essentials Marketplace matches businesses with Certified Salesforce Advisors to help service small businesses and grow leads with Salesforce Essentials. INDIANAPOLIS, June 30, 2020- Torchlite, the freelance marketplace for all your Salesforce needs, announced today the launch of the Torchlite Marketplace for Salesforce Essentials, a new way for small businesses to access certified Salesforce Essentials Advisors on-demand with no long-term contracts, minimums or limits. Through the Torchlite Marketplace, Salesforce Essentials Advisors can now find work online and small businesses get access to the talent they need to run and grow their businesses. “The Torchlite Marketplace for Salesforce Essentials provides flexibility and agility on any size project at affordable costs,” says Susan Marshall, CEO and Founder of Torchlite. “We are excited to partner with Salesforce to help small businesses during these unprecedented times.” With Salesforce Essentials, small businesses can easily adopt the world’s #1 CRM platform— designed to scale and grow with them. New social, chat and phone capabilities in Salesforce Essentials empower small businesses to communicate with customers on their preferred channels—and can be deployed in just minutes. “It’s our mission to support small businesses with the technology and tools they need to connect with customers, especially in this challenging time and we're proud to partner with Torchlite” said Meredith Schmidt, Executive Vice President and GM of Salesforce Essentials. “The new Torchlite Marketplace for Salesforce Essentials is helping small businesses implement the tools they need, while at the same time helping trained freelancers find meaningful work.” In addition to matching Advisors with customers, the Torchlite Marketplace helps Advisors manage relationships with customers, find new work, and get paid. For those interested in becoming a Salesforce Essential Advisor, apply here. To get matched with a certified Salesforce Essentials Advisor, visit the client portal. About Torchlite Founded in 2015, Torchlite enables companies of any size to access and manage highly sought-after freelance talent from anywhere in the world. With Torchlite’s 3.0 platform, organizations can now take advantage of the growing freelance economy and create their own private marketplaces of experts who help customers take advantage of powerful technologies - on-demand. For more information about Torchlite, visit www.torchlite.com.

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CRMs Are Critical For Small Business Success

Jun 30, 2020 Elizabeth Basile

The Coronavirus dramatically slowed the world economy in early 2020, and traditional offices, services, and retail transformed into cloud-based operations or risked closing permanently. Many were caught off guard by the urgent need for remote access, leaving them scrambling to put systems in place to survive in a world forced to do business from home. Small businesses (SMBs) were disproportionately affected by the global pandemic as they struggled to stay top of mind without direct access to their customers. When a confined workspace became a public health hazard, owners and workers left in droves with their laptops to run the business from home offices, bedrooms, and kitchen tables, hoping to stay connected and open.  CRMs Give SMBs The Edge Many SMBs have adapted at lightning speed, and it’s no secret why; those that had capitalized on advanced commerce and service solutions are faring far better than those who hadn’t. As we know, maintaining customer contact is the lifeblood of small business, and utilizing a CRM isn’t just good business, it’s become a major difference between those who are thriving, and those struggling to survive the continued economic downturn.  CRM technology allows businesses to target the most qualified leads, ramp up retention efforts, increase sales productivity, and provide highly personalized messaging to existing customers. All of this is great on a regular day, but it’s now become an absolute necessity, and one that isn’t going away.  The Right Technology At The Right Time Long before COVID-19 turned the world upside down, customers were demanding more seamless, personalized interactions. There were limitless CRM options for mid-market and enterprise level companies, but nothing that spoke to the needs and budgets of small businesses. That’s when Salesforce, the gold standard in customer relationship management platforms, stepped in. Salesforce Essentials launched in 2018 to help SMBs get on the Salesforce platform quickly, and scale up as needed. The Salesforce Essentials Advisor program trained new Admins on how to provide additional assistance customers may need to set up and maximize this powerful resource for their businesses.  Torchlite has always been there to support all levels of businesses, but as a small business ourselves, we truly understand the importance of the right people at the right time, using the right technology. This month, Torchlite proudly announced the launch of our Salesforce Essentials Advisor Marketplace. It's a new way for small businesses to access certified Salesforce Essentials Advisors on-demand with no long-term contracts, minimums, or limits. As we move forward with the lessons learned from the past few months, we remain committed to helping your business navigate and thrive in these unprecedented times, while creating job opportunities through our talent marketplace.   Learn more at https://torchlite.com/salesforce-essentials-advisors/

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The Freelance Revolution: Working In A Post-COVID World

Apr 22, 2020 Susan Marshall

It Has To Be the Right Partnership At Torchlite, we're obviously fans of independent contractors and freelancers. Over the years, we've grown to love these problem solving, creative entrepreneurs and do everything we can to support their careers. In fact, we are a catalyst to matching professional freelancers with the brands that need their skills on demand. But you can’t just add anyone to your roster — it has to be the right partnership. So naturally, we are concerned about the challenges of the COVID 19 pandemic and  consequences for freelancers and independent professionals. According to the New York Times at least 316 million people in the US, including the District of Columbia and Puerto Rico, are being urged to stay home. Many of those people will be forced to reconsider how and where they work, some jumping into the independent contract business full time. We at Torchlite are here to help with that transition.   Implications For The Freelance Revolution PwC has helpfully published two interesting reports. The first is PwC’s 2020 CEO survey, published at the end of March, and involving chief executives from a variety of industries and geographies. The second is a survey of corporate CFO executives, also recently published.  This month, Forbes provided a summary of the CEO study main findings, followed by some interesting implications for the freelance revolution.  Worth a read, but here are the highlights. It's good news for our freelancers: Finance talent transformation is a key emphasis.  Half (50%) of CFOs describe their team as lacking the right skills mix to meet future business needs. Moreover, 60% believe that stable, long-term employment, is less likely in the future. Taken together, it’s fairly evident from the PwC and BCG reports that freelance and independent management consulting opportunity is likely to increase and broaden as a result of COVID 19. What might we expect: More companies are likely to access freelancers both for cost efficiency and to supplement critical skill sets. Without doubt, freelancing enables a more cost and time efficient approach to supplementing or adding critical technical skills. But, beyond cost efficiency, freelancing makes it possible to attract world-class talent that would be unavailable to most organizations on a full-time basis.  Perhaps the expert wouldn’t be interested in full-time work, or his or her full-time cost would blow up the staffing budget. But, she or he would be available on a project basis, or as a consulting advisor.   4IR offers interesting and important freelance work and lots of it.  Klaus Schwab, the founder of the World Economic Forum described the fourth industrial revolution this way: “The possibilities of billions of people connected by mobile devices, with unprecedented processing power, storage capacity, and access to knowledge, are unlimited. And these possibilities will be multiplied by emerging technology breakthroughs in fields such as artificial intelligence, robotics, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, biotechnology, materials science, energy storage, and quantum computing.”  These are seen as critical investment areas, and no organization has the internal staff to independently realize the potential of 4IR. Remember, companies like Alphabet, Apple and Facebook - able to access tremendous resources - continues to depend on freelancers to fill out their teams. Freelancing, on a global scale, will grow significantly to meet the 4IR challenge. Freelancers are a critical resource to more industries. As BCG points out, freelancing is undeterred by industrial boundaries. Whether in agriculture, finance or education, most organizations lack the full set of skills and experiences they will need to take full advantage of future global and regional growth opportunities.  More areas of freelancing will grow in importance. The data sends a very clear message: freelancing will grow in a widening range of professional areas. We’ve already seen the rise of independent management consulting platforms, and the growth of new platforms in an ever growing set of professions. More companies are partnering with freelance platforms to build a more flexible, blended workforce. A Changed Economy As the danger of COVID 19 passes, and executives rework their businesses, reinventing in the context of broken supply chains, skill gaps, and digital transformational requirements, freelancing  has an exciting and attractive future. At Torchlite we have the tools and expertise to help freelancers and independent contractors thrive in our changed economy. For many companies, the work doesn’t stop even if the workers can’t be onsite. The expert freelancers who have the talents and skills that are in high demand can define where and how they work, compensation, and many other specifications around how they do their work. Join Torchlite’s network of freelancers today. Vive la Revolution!

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