Beat Marketing Overload With On-Demand "Flexperts"
Mar 06, 2019 Emily Brungard
“I need help yesterday.”
It’s an all-too-familiar situation for busy marketers.
A big client has been slow to respond to emails, but now they’re back and pushing for results ASAP. Another just signed on. Yet another is adding on an extra project that requires specialized help. Your team is bogged down with both client and internal requests, and they just keep coming.
What if you could get ahead of these capacity shortfalls before they ever happen?
You have options:
Outsource to another agency
Let’s say you work for an agency that specializes in Salesforce Marketing Cloud services. You’ve got a bunch of competitors, and your team’s capacity is filled to the brim. Do you outsource to a competitor? And who’s to say that your project is going to take priority ahead of higher-dollar campaigns? The price is usually steep regardless and oft-times they want to make the decisions instead of just doing as you’ve asked.
Find your own freelancer
The marketing industry is small. If you ask around, you’ll find someone who knows someone who can vouch for someone who’s used a rockstar freelancer in the past. Word of mouth and peer reviews are great, but the risk often comes with getting on his or her docket — getting your job to the top of the heap — and making sure that their skills line up with your needs. If you need help now, you’ll need to make sure that hour requirements and schedules are set well ahead of time. Plus, paying an independent contractor through PayPal can sometimes raise eyebrows in accounting.
Tap an online flexpert service
The modern marketer knows that the rise of the gig economy has done more than just made hailing a cab easier. Online talent marketplaces of specialized experts have transformed the way marketing is getting done. These marketplaces consist of what we call technical “flexperts” — or flexible experts — who can take your projects and get them done when you need them most. Web-based services like Torchlite provide an easy way to find a flexpert with the skills, background, and availability to support your projects. Plus, the service does the dirty work of vetting them for know-how and quality, so you can rest assured you get the right fit.
Learn how your team can prepare before hitting maximum capacity by downloading our guide to increasing your agency’s capacity with on-demand talent.