How Mid-Market Companies Can Get The Most Out of Salesforce Marketing Cloud

Jul 24, 2020 Maria Rummel

These days, it seems like everyone is using Salesforce Marketing Cloud (SFMC) to elevate their marketing plans. The tools are incredibly enticing, especially when it comes to essential verticals like email and marketing automation. And their sales team? They are on it. So, you’ve fought for the budget and bit the bullet. Now you’re a Salesforce customer! When it comes to implementing and optimizing your SFMC tools, Salesforce services may be out of reach for small and mid-market companies. Luckily, Salesforce Marketing Cloud has become so universal that there are a range of options out there for getting help with your new tools. Here are a few of our free or low-cost recommendations for mid-market companies looking to get the most out of their investment in Salesforce Marketing Cloud: Manage your expectations If when you bought Salesforce Marketing Cloud, you thought everything would be easy-peazy with the flip of a switch, it might be time for a little reality check. Salesforce Marketing Cloud is a very big and powerful tool for marketers. However, it’s so big, and so powerful that even today’s modern marketer can struggle to find the time and expertise to get all of the tools up and running to their fullest capabilities. It’s important to set reasonable expectations about the timing of your implementation, the sophistication of the projects you want to run, and how quickly you’ll see results. Start small As with many technologies, it can be helpful to get your feet wet before diving all the way into your new Salesforce products. Look to tackle a small project first to get a feel for how the whole thing works. Then deal with your larger projects or dive into the more intricate features of your Salesforce stack. Learn about the tools and capabilities There are many available ways to learn about Marketing Cloud tools. If you have the time to do some of the learning on your own, resources like these can help you get up and moving with SFMC! Email Studio Email Studio Basics from Trailhead Salesforce’s email marketing best practices Social Studio Getting started with social studio Social Studio Trailmix from Trailhead Ad Studio How to Use the Professional Edition of Marketing Cloud’s Advertising Studio Getting Started with Marketing Cloud: Advertising Studio Audiences Marketing Cloud Products from Trailhead Journey Builder Trailhead: Marketing Automation Strategies Salesforce’s Implementation guide Teach Yourself Journey Builder in 10 mins by Robert Livingston Get some live help While there are a number of resources available online, it can be difficult to find and set aside the time necessary to really get the most out of your SFMC tools. Hiring an expert to help you implement and run marketing cloud technologies is pretty much a must. At Torchlite, we have on-demand experts to help you with all of your Salesforce Marketing Cloud needs.

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Behind the Scenes: Our Freelancer Vetting Process

Jul 11, 2018 Maria Rummel

We know that adding a new person to your team, whether full-time or freelance, takes both time and effort. In other words; money. This is why freelance marketplaces like Torchlite develop rigorous screening processes for their freelancers. The goal is to ensure clients are matched with the perfect person or team for their project, but not all talent pools are created equal. Some platforms allow anyone to fill out a profile making businesses do the work of wading through resumes and portfolios, trying to balance budget with professional talent. This is a great way for freelancers to get their start, but it's not always the best way to find the exact right person for the job. Increasingly, freelancer marketplaces are choosing to scale down the number of profiles, instead focusing on proven track records, strong portfolios, and excellent reviews. We wanted to give you an insider look at how we select our Flexperts, so you have a better understanding of the difference. 1. Profile Check All potential Flexperts are asked a series of questions before moving onto the application process. This serves as a "weed out" right off the bat. Our goal isn't to serve a million clients at a time. We want the very best for you, so we only accept the very best. And, while this makes our talent pool a little smaller than some of the big guys, we've found our clients consistently rave about the performance of our freelancers, and our retention rates for both clients and freelancers is enviable. 2. Application Next up, we get down to what really matters — proof. All potential Flexperts submit an application including a resume, multiple work samples, and references. The truth is, anyone can apply, but what sets a true professional apart is several examples of their work, including metrics, if applicable. 3. Review All applicants are reviewed by our team of industry experts, including our CEO. If we put our name behind someone, we want to make sure they pass muster up to the very top. After receiving an  application, our resourcing team reviews and considers any attached work samples, recommendations, and the applicant’s resume. And, we're not just interested in the work- we want to know about the person, too. We're looking for those soft skills that will make their addition to your team seamless. 4. Phone or video interview Call us old-school, but in today’s marketing age it’s important that teams know they’re working with a real person. We also want to know that our freelancers will be are available, responsive, and able to effectively communicate with our clients. We attract talent from all over the world, but only a handful make it through to the next round after speaking with us. 5. Availability and hours In order to help us match clients and freelancers for optimal working conditions, we will ask all applicants about their availability and hours. Torchlite does not require our Torchliters to be available at specific times of the day, or for certain amounts of time. However, we do take availability into consideration when resourcing accounts to fit our clients' needs. 6. Acceptance The final step of our vetting process ensures that each freelancer understands what it means to be part of the Torchliter community and work for Torchlite’s clients. This is an essential step of transparency and agreement between Torchlite and all of our freelancers that helps us both decrease the amount of time it takes to resource accounts and cultivate a community of top-notch digital marketing freelancers. If you’re a marketer looking to add our vetted talent to your bench, contact us today. We’d love to hear from you!

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