Press Release: Torchlite Promotes Robert Harris to Chief Operating Officer

Sep 18, 2020 Torchlite

INDIANAPOLIS (September 14, 2020) – Torchlite, the freelance marketplace for all your Salesforce needs, today announces it has promoted Robert Harris to the position of Chief Operating Officer (COO). Previously, Harris served as the Vice President of Product and Customer Success for Torchlite. Harris brings more than 25 years of experience in technology, e-commerce, and organizational leadership.  In the new role, Harris will lead all operations, including product development and engineering, and help establish the company’s strategic vision while facilitating the execution of critical projects. He will also work closely with Torchlite CEO and Founder Susan Marshall and its leadership team to help grow, scale, and operate Torchlite’s platform and services effectively. “With the launch of our new Marketplace for Salesforce, we are helping businesses implement the tools they need and provide highly-trained freelancers with meaningful work during this difficult time,” said Marshall. “Robert’s leadership skills, passion and proven track record in consulting and e-commerce make him the perfect candidate to take our new Torchlite Marketplace to the next level and further scale our services.” Harris is a proven leader with more than 25 years of experience building teams, products, and solutions that deliver compelling value to customers. In his previous roles, he’s demonstrated how to effectively drive cross-functional, organization-wide impact and work collaboratively with key internal and external stakeholders. Prior to working with Torchlite, Harris served as the Founder and Chief Technology Officer (CTO) at MVP Launch Partners and VP of Product and Engineering at Sigstr. He also served in numerous leadership roles at Loxa Beauty and its parent company Beauty Systems Group. “It has been an honor to be part of Torchlite’s journey by helping build the category-leading freelance marketplace for Salesforce and filling a much-needed gap in today’s business ecosystem,” said Harris. “With the accelerating growth of freelancers, per a recent Payoneer report, this is just the beginning for Torchlite. We look forward to continuing to support businesses nationwide by giving them access to the talent they need to run and grow their business.” Recently, Torchlite launched its new Marketplace for Salesforce Essentials, offering a new way for small businesses to access certified Salesforce Essentials Advisors on-demand with no long-term contracts, minimums or limits. The new Marketplace allows small businesses who adopt the world’s #1 CRM platform to access highly-certified freelancers who empower them to sell smarter, deliver faster support, and get started in minutes. About Torchlite Founded in 2015, Torchlite enables companies of any size to access and manage highly sought-after freelance talent from anywhere in the world. With Torchlite’s 3.0 platform, organizations can now take advantage of the growing freelance economy and create their own private marketplaces of experts who help customers take advantage of powerful technologies - on-demand. For more information, visit torchlite.com.

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Just Announced: Torchlite Launches Salesforce Essentials Marketplace For Small Business

Jun 30, 2020 Torchlite

Torchlite Launches Certified Advisor Marketplace for Small Businesses with Salesforce The Essentials Marketplace matches businesses with Certified Salesforce Advisors to help service small businesses and grow leads with Salesforce Essentials. INDIANAPOLIS, June 30, 2020- Torchlite, the freelance marketplace for all your Salesforce needs, announced today the launch of the Torchlite Marketplace for Salesforce Essentials, a new way for small businesses to access certified Salesforce Essentials Advisors on-demand with no long-term contracts, minimums or limits. Through the Torchlite Marketplace, Salesforce Essentials Advisors can now find work online and small businesses get access to the talent they need to run and grow their businesses. “The Torchlite Marketplace for Salesforce Essentials provides flexibility and agility on any size project at affordable costs,” says Susan Marshall, CEO and Founder of Torchlite. “We are excited to partner with Salesforce to help small businesses during these unprecedented times.” With Salesforce Essentials, small businesses can easily adopt the world’s #1 CRM platform— designed to scale and grow with them. New social, chat and phone capabilities in Salesforce Essentials empower small businesses to communicate with customers on their preferred channels—and can be deployed in just minutes. “It’s our mission to support small businesses with the technology and tools they need to connect with customers, especially in this challenging time and we're proud to partner with Torchlite” said Meredith Schmidt, Executive Vice President and GM of Salesforce Essentials. “The new Torchlite Marketplace for Salesforce Essentials is helping small businesses implement the tools they need, while at the same time helping trained freelancers find meaningful work.” In addition to matching Advisors with customers, the Torchlite Marketplace helps Advisors manage relationships with customers, find new work, and get paid. For those interested in becoming a Salesforce Essential Advisor, apply here. To get matched with a certified Salesforce Essentials Advisor, visit the client portal. About Torchlite Founded in 2015, Torchlite enables companies of any size to access and manage highly sought-after freelance talent from anywhere in the world. With Torchlite’s 3.0 platform, organizations can now take advantage of the growing freelance economy and create their own private marketplaces of experts who help customers take advantage of powerful technologies - on-demand. For more information about Torchlite, visit www.torchlite.com.

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Press Release: Torchlite Raises $3M to Expand Marketplace of Certified Digital Marketing Experts

Oct 02, 2018 Torchlite

INDIANAPOLIS (October 2, 2018) -- Torchlite, the platform for finding and managing on-demand digital marketing talent, announced today it attracted $3 million in funding to expand its tech-enabled network of digital marketing freelancers. The funding round includes funding from existing investors, including Scott McCorkle, a technology investor and advisor, and new investor Salesforce Ventures. “Torchlite was created to enable every company to unlock the value of its marketing technology by making it simple to manage highly sought after certified freelance digital marketing experts.” said Susan Marshall, Torchlite’s Founder and Chief Executive Officer. “We are excited to welcome Salesforce Ventures as an investor.” Torchlite’s platform provides large organizations with a private marketplace of pre-approved, on-demand experts, from technical architects to content creators and writers - assembled to meet the needs of the enterprise. By accessing their own network of specialists, businesses can extend their marketing teams, fill critical gaps and transform their digital marketing. “Torchlite’s on-demand freelance approach empowers us to swiftly flex to meet the demands in our marketplace,” said Carole Casto, Vice President, Marketing and Communications at Cummins Inc. "The ability to access a pre-approved roster of creative experts provides tremendous value as we plan and execute our digital marketing strategy.” According to Forrester Consulting, 66% of business leaders say that the primary barrier to long term success is talent, and only 3% of marketers feel that they are getting the full value of their marketing technology*. “As digital marketing becomes increasingly specialized, many companies are turning to on-demand, independent consultants to fill gaps on their teams,” Marshall said. Edelman Research reports that over half of the workforce is expected to be freelance in the next ten years, and 57% of companies are using freelancers regularly. Since its launch in late 2015, Torchlite has raised a total of $5.5M, doubled revenue from 2016 to 2017, demonstrating a massive need in the market for certified experts and a more effective way to manage those resources to build complex digital marketing campaigns. About Torchlite Founded in 2015, Torchlite provides businesses with access to a private marketplace of certified, on-demand digital marketing experts. Torchlite helps enterprise companies fill in critical gaps and transform their digital marketing. With Torchlite's platform, organizations can easily manage highly sought after freelance experts with a variety of skill sets, from writers to designers to digital strategists and more. Check us out at torchlite.com. Salesforce Ventures Salesforce is the fastest growing top five enterprise software company and the #1 CRM provider globally. Salesforce Ventures—the company’s corporate investment group—invests in the next generation of enterprise technology that extends the power of the Salesforce Customer Success Platform, helping companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world’s largest cloud ecosystem and the guidance of Salesforce’s innovators and executives. With Salesforce Ventures, portfolio companies can also leverage Salesforce's expertise in corporate philanthropy by joining Pledge 1% to make giving back part of their business model. Salesforce Ventures has invested in more than 275 enterprise cloud startups in 17 different countries since 2009. For more information, please visit www.salesforce.com/ventures. *Source: A commissioned study, conducted by Forrester Consulting July, 2017. ** Source: Freelancing in America Survey, 2017

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Press Release: Torchlite Officially Launches First-Ever Marketplace of On-Demand Digital Marketing Experts Powered by Collaborative Technology

Mar 22, 2016 Torchlite

INDIANAPOLIS (March 22, 2016) – First-of-its-kind platform provides end-to-end analysis of social media, website and email performance, while enabling businesses to tap a marketplace of on-demand digital marketing experts to plan and execute online campaigns. Effective digital marketing requires two key elements: technology and the highly-trained experts who know how to use it. With the launch of its new platform, Torchlite today becomes the first company to combine both elements—tech and talent—to enable businesses to plan, execute and analyze digital marketing campaigns from a simple, unified dashboard. Torchlite founder Susan Marshall, a veteran marketer who previously held positions with Apple, Adobe and Salesforce Marketing Cloud, wants to help businesses overcome the increasing complexity of digital marketing by adding people back into the tech stack. “Digital marketing has grown into a complex process that, for many businesses, has resulted overlapping workflows, mismanaged talent, and a mishmash of tools that are disjointed and often redundant,” said Torchlite founder and CEO Susan Marshall. “Torchlite simplifies digital marketing by bringing tools, analytics and a marketplace of highly vetted experts together in a productivity platform that’s clean and approachable.” Results from a 2015 study by Econsultancy reveal that digital marketing has indeed become too complex for many organizations to use effectively. Among the top reasons preventing companies from investing in digital marketing, 24 percent of respondents cited a “lack of understanding about digital,” and 35 percent reported a “lack of staff to make the most of any digital investment.” Torchlite finds itself squarely at the center of three converging trends: the growing need for specialized digital marketing talent, burgeoning demand for software solutions that balance product capability with usability, and the shift toward a gig-based economy. With its new platform, Torchlite is the only company that enables businesses to tap a marketplace of highly trained digital marketing specialists, provides a project manager who coordinates campaigns, and gives access to a proprietary platform where business owners have complete visibility to track their marketing goals. Marketing leaders, agency partners and other stakeholders responsible for driving new customers and increased sales through digital marketing benefit from Torchlite’s collaborative platform in several ways: Unified Channel Data: Save time and gain insight by collecting intelligence from every digital channel, including Google Analytics, Facebook, Twitter, Instagram, LinkedIn, MailChimp and more, and viewing it within a single platform. On-Demand Talent: At any time, businesses can tap Torchlite’s vast network of vetted marketing specialists (called “Torchliters”) to plan and execute digital campaigns. Complete Visibility: A simplified dashboard provides a real-time view of campaign progress, while offering in-depth analysis and insights on customer engagement within each individual channel. Simple Collaboration: Workflow features simplify approvals and asset sharing, while encouraging discussion and rapid feedback. Streamlined Productivity: Task scheduling, checklists, calendars and notifications enable teams to spend less time managing and more time producing. “The proliferation of increasingly more specialized marketing technologies hasn’t just made it challenging for businesses to select the right tools, it’s also has made it exponentially more difficult to select the right people who can use those tools effectively,” said Jay Baer, marketing consultant and bestselling author. “By solving for both of these challenges, Torchlite has secured a unique and enviable position in an otherwise crowded marketplace.” About Torchlite Torchlite is a SaaS marketplace of highly vetted experts who are supported by a productivity platform. By seamlessly connecting digital marketing experts and business owners through our application, we make building effective digital marketing campaigns easy – driving leads, online traffic, customers and revenue. For more information, visit torchlite.com.

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