Get The Content Marketing Budget You Deserve: 7 Resources
Jul 27, 2017 Maria Rummel
At Torchlite, we are firm believers that content is essential to driving revenue for B2B companies. However, there are still many marketers fighting for the necessary budget and resources to create good, quality content for their business.
So what is the most effective way to fight for the budget that you, as an amazing marketer, deserve? We believe it’s to put numbers to what you are doing because decisions that C-suite executives make are centered around one thing: their bottom line.
In order to win, content marketers must effectively prove the value of their content and demonstrate to leadership that an investment in content marketing will in turn increase numbers for the business.
Here are 7 resources to help create a data-driven pitch for funding your content marketing project.
Do you see engagement without a measurable cash return?
Consider these “6 Ways To Directly Monetize Your Content Marketing Campaign” from Forbes.
Are you maximizing the revenue-generating activities of your content?
Check out “The Only 10 Ways to Make Money From Content Marketing” from Content Marketing Institute.
Have you considered what role your content plays in the sales funnel?
Learn about content that your sales team can actually use with “Content and the Marketing Funnel” from Moz.
Can you prove the results your content generates?
Get the metrics right with “How to Get More Inbound Marketing Funds” from struto.
Do you have the data-driven information you need?
Brush up on your industry stats with Content Marketing Institute’s, “2017 Benchmarks, Budgets and Trends.”
Not sure what you can do with a limited budget?
Read “38 Content Marketing Stats That Every Marketer Needs to Know” from Neil Patel
Are you just beginning?
Turn up the volume for “Six Steps to Monetize Your Content Marketing,” a Content Pros Podcast.