When we need information on an industry, what do we do? We hit Google and are immediately provided with a plethora of web sources to choose from. This is overwhelming, to say the least. Knowing that other websites await can make it difficult to explore the one you’re currently on for too long.
Most of the time we don’t even make it past the first page we click on before deciding to try something else. This is called a bounce rate, and it can be detrimental for marketers.
A bounce rate is used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing on to view other pages within the same site. The higher your bounce rate, the lower your audience retention is.
Some of today’s top marketers weigh in on their ideas for drastically lowering your website’s bounce rates and raising engagement from visitors.
Here’s what they said:
Neil Patel states in his blog post that a 2013 study, conducted by HubSpot and shared by Ion Interactive, revealed that companies with 40 or more landing pages get 12 times more leads than those with 5 or fewer landing pages.
Multiple landing pages encourage readers to engage with the platform and go deeper into what it is that makes your brand unique. This includes having blogs or educational, entertaining content so that the reader does not assume any further reading will just lead to a sales pitch.
Another useful tactic is an “about us” sidebar allowing page visitors to learn more. What is it about you that’s different from the rest of the industry that a visitor has to know?
According to Sam Kusinitz’s blog post, good color contrast, larger fonts, large headlines, bullied lists, white space, and sensible organization are all essential components to readable posts. Ensure that your website is up-to-date and designed well.
In addition to reading easily, your website should be engaging. The addition of videos, infographics and interactive programming draws visitors in and encourages them to keep on clicking. To learn more about content that grabs visitor attention, visit our post, Marketing to Millenials: How to Create Content That Captures Their Attention.
As visitors we are impatient. If we have to wait for something, we probably won’t commit to it.
Kissmetric’s blog states that, according to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that doesn’t load within 3 seconds.
So how do we pick up the pace of our websites?
- Use little or no self-loading media content
- Set external links to open in new browser windows or tabs
- Place ads strategically so that they are not interrupting the visitor’s experience
- Optimize your images
If you utilize these tips, your visitor retention will increase and as a result, conversions will increase. For more tips and tricks, visit SnapApp’s post for even more expert tips.
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